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Wednesday, October 7, 2026
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The Hollywood Reporter·United States·

Disney+ Will Stream the 2027 Super Bowl and ‘New Year’s Rockin’ Eve’

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Alex Weprin

What may be the biggest live event in the history of The Walt Disney Co. is coming to Disney+.

Next year’s Super Bowl LXI will be the first for ESPN in the sport media brand’s history, and its parent company is going all-in to make it as widely accessible as possible. That includes a simulcast on ABC, of course, alternate broadcasts like the Manningcast, and, Disney announced Wednesday, streaming simulcast available on Disney+ in both English and Spanish.

Disney will also make two Monday Night Football games available to stream on Disney+ later this fall, expanding the roster of included live sports (meant to entice streaming users to ESPN, which streams every game), as well as Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, the company’s flagship New Year’s show, and one of the top live broadcasts of the year.

Seacrest will once again be joined by Rita Ora in New York and Julianne Hough and NFL legend Rob Gronkowski in Las Vegas, with Druski hosting from Chicago.

The Super Bowl stream will make the game widely available to consumers given the accessibility of both ABC and Disney+, not to mention pay-TV. While Disney+ is a paid service (and the company no longer reports subscriber figures) it is widely accepted as the second most-scaled streamer in the U.S. after Netflix.

The Disney+ partnership underscores how Disney is leaning into the Super Bowl, which it kicked off right after this year’s Super Bowl ended. The company plans to leverage every part of its portfolio, from theme parks to films to products and experiences to drive awareness to the 2027 Super Bowl and the fact that it will be ESPN’s first (the company will turn Santa Monica Beach into ESPN Beach as part of the takeover).

The company is sold out of advertising inventory, but is seeking advertisers willing to get on a reserve list in case extra inventory becomes available.

Both the 2027 Super Bowl and New Year’s Rockin’ Eve also epitomizes the company’s digital strategy under CEO Josh D’Amaro, who wants Disney+ to become the “digital centerpiece” of the company. That will ultimately include experiences and games, but it also means that the biggest live events will need to be there too.

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