LOOK: International Media Center opens ahead of 49th ASEAN Summit

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The International Media Center (IMC) held its soft opening at the World Trade Center in Pasay City on Wednesday, ahead of the 49th Association of Southeast Asian Nations (ASEAN) Summit.

The center features a media hall, briefing rooms and an audio recording booth.

The International Media Center (IMC) holds its soft opening at the World Trade Center in Pasay City on Wednesday. The Presidential Communications Office says about 5,000 media delegates are expected to utilize the IMC. The Summit is scheduled for November 16 to 18, 2026. |Mariel Celine Serquiña @gmanews

— Celine (@celine_serquina) November 11, 2026

It also has a health and wellness station where delegates can experience the traditional Filipino massage known as hilot.

"Our intent is for them to experience health and wellness the Filipino way," Department of Tourism (DOT) Assistant Secretary Ina Zara Loyola told GMA News.

She said the agency tapped the Philippine Wellness Association to operate the station.

The Philippine Beverage Station, meanwhile, showcases locally sourced coffee from Maguindanao, Sultan Kudarat, Sagada in Mountain Province, Tanay in Rizal, Bukidnon and Batangas. It also offers cocoa drinks from Davao and fresh coconut juice.

The DOT is also offering tours for delegates, with destinations including the Museo del Galeon, Fort Santiago, Manila Cathedral and Centro de Turismo Intramuros.

"What we're hoping really is for us to be able to amplify our message, our invitation to the world to visit the Philippines," Loyola said.

The Philippine Micro, Small and Medium Enterprises (MSME) Hub showcases locally made products, including food, clothing and decorative items.

In partnership with the Philippine Postal Corp. (PhilPost), the hub also allows delegates to get stamps and send postcards for free.

The DOT is also showcasing Filipino cuisine from Luzon, the Visayas and Mindanao through its Regional Gastronomy Hub.

According to the Presidential Communications Office, world leaders, representatives and about 5,000 media delegates are expected to attend the summit, which is scheduled for Nov. 16 to 18.— MCG, GMA News

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