#SHOWBIZ: Monsta CEO: Malaysia's animation industry can conquer global markets

KUALA LUMPUR: Malaysia's animation industry could develop more intellectual properties (IPs) capable of competing on the global stage through stronger government support, international partnerships and a long-term commercial strategy, says Monsta chief executive officer Nizam Abd Razak.

Welcoming the government's initiative to strengthen the animation ecosystem and develop 20 new IPs, Nizam told the New Straits Times that Malaysia already had the creative talent, industry experience and success stories needed to build globally competitive characters and content.

"Malaysia has already demonstrated its ability to create original animation IPs that have gained popularity locally and across the region," he said, adding that the right support could help more homegrown creations reach international audiences.

Beyond entertainment, locally owned IPs could become valuable economic assets by generating recurring revenue through licensing, merchandising, consumer products and other commercial ventures.

Rather than relying solely on content production, Malaysian companies could build sustainable businesses around their characters and stories.

"IP ownership gives Malaysian companies the rights and opportunities to develop their characters and content across multiple platforms, products and markets," Nizam said.

The expansion of these businesses could also create high-skilled jobs and strengthen expertise throughout the creative industry.

Malaysian animation could also serve as a form of soft power, introducing the country's creativity, culture and identity to international audiences.

Popular characters and stories, he said, could help strengthen Malaysia's presence and influence globally.

He added: "International collaboration would be another important factor in achieving these ambitions. With major global companies already establishing a presence in Malaysia, opportunities should be created for meaningful partnerships with local studios.

"Appropriate incentives and industry frameworks could help Malaysian companies gain access to international markets, expertise, distribution networks and commercial opportunities."

Ultimately, Nizam said, the ambition should extend beyond producing more Malaysian IPs to ensuring they become sustainable commercial assets. With effective support and a long-term strategy, homegrown characters could generate economic value, create skilled employment and bring Malaysian creativity to audiences worldwide.