GTA 6 lands in London as exclusive merch goes on sale at Selfridges

As we all gear up for the launch of Grand Theft Auto 6, fans in London have been treated to the chance to buy some exclusive merch.

GTA 6 is set to be a game unlike any other, and that's been reflected in a high-budget marketing campaign that's covered everything from magazine covers to a collaboration with NBA team Miami Heat.

And now, back on the shores where it all first started, iconic London department store Selfridges has opened up a new GTA 6 pop-up.

Located at their Bond Street shop, the building has been lit from the outside in the GTA 6 colours alongside themed displays, including a sports car in the window.

On the inside, fans can get their hands on more than 60 exclusive pieces of GTA 6 merchandise including jackets, t-shirts, caps, bags and more.

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Many of these items were also available online via the Selfridges website, though with queues of more than 100,000 people, many of the items have already sold out, so you're going to have to get yourself down to the shop for yourself if you want to get involved.

More than half of the merch available is exclusive to Selfridges, including perhaps the highlight of the collection, a GTA 6 varsity jacket that will set you back a hefty £2,500 (~$3,350), though a cheaper black jacket is available for £1,750 (~$2,350).

But if you, like me, do not have a cool £2,500 to drop on a jacket from a game, then there are some cheaper options available, and you too could leave Selfridges with your very own GTA 6 shot glass, keychain or socks without breaking the bank.

With 10 days to go until what is certainly the biggest release in gaming history, the hype surrounding Rockstars' latest hit is only growing, with pre-orders of both editions continuing to sell like hotcakes.

Grand Theft Auto 6 launches on 19 November 2026 for PlayStation 5 and Xbox Series X/S.

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Authors

Alex Raisbeck is a Gaming Writer at Radio Times, covering everything from AAA giants to indie gems. Alex has written for VideoGamer, GamesRadar+, PC Gamer, PCGamesN and more.