Hollyoaks to feature hidden clues - with the chance to win a major prize

Calling all Hollyoaks fans as the soap has launched a month-long treasure hunt in collaboration with KISS, part of Bauer Media Audio UK. The radio station and Channel 4 have teamed up on Prize & Seek, a competition that has taken listeners across KISS Breakfast, Hollyoaks and social channels for a chance to win a trip to Australia.

Launched on KISS earlier this month when co-hosts Tyler West and Chloe Burrows teased a hidden prize, the treasure hunt is now on across the station's social media platforms until 28 September.

The next stage will see the competition move onto Hollyoaks, with viewers challenged to spot KISS Breakfast-related clues as the search for the hidden prize continues.

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Finally, the treasure hunt returns to KISS Breakfast for its grand finale, in which the three finalists will battle to win a holiday Down Under.

"Prize & Seek is exactly the kind of partnership we love at KISS – it's big, unexpected and designed to get people talking," Managing Director at Bauer Media Advertising Simon Kilby said.

"What makes it particularly exciting is we’re creating one story and using the strengths of radio, television and social to make audiences part of it at every step of the way. Every touchpoint gives people another reason to follow the story, get involved and see what happens next."

Director of Brand & Content Marketing at Channel 4 Lisa Nash added: “Prize & Seek is a great example of what's possible when we bring together the strengths of KISS and Channel 4 to create something that audiences can genuinely participate in."

Nash continued: "By turning the competition into an unfolding story, we're giving people a reason to move between radio, television and social, with Hollyoaks providing a brilliant and unexpected moment at the heart of the campaign."

Hollyoaks airs on Mondays-Wednesdays with its Channel 4 streaming premiere at 7am, then an E4 broadcast the same night at 7pm. Full episodes are also released on YouTube a week after their Channel 4 release.

Selected omnibus episodes are available via Prime Video.

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