Malaysia Airlines crowned world’s best MICE carrier, double win fuels top‑10 global push

Malaysia Airlines has clinched a double win at the 2026 World MICE Awards, taking home the titles of World’s Best MICE Airline and Asia’s Best MICE Airline. — Picture by Raymond Manuel

By Malay Mail

First Published: Thursday, 15 Oct 2026 2:14 PM MYT

KUALA LUMPUR, Oct 15 — Malaysia Airlines has clinched a double win at the 2026 World MICE Awards, taking home the titles of World’s Best MICE Airline and Asia’s Best MICE Airline — its first victories in both categories.

The recognition, announced at a gala in Jamaica on Oct 12, highlights the carrier’s growing clout in the meetings, incentives, conferences and exhibitions (MICE) travel market. 

Industry watchers say the awards bolster Malaysia Aviation Group’s (MAG) efforts to sharpen its commercial edge and reassure corporate travel partners of its reliability.

MAG’s Airline Business chief executive Bryan Foong called the wins “an important milestone”, crediting staff across the group for delivering consistent service and stressing the airline’s focus on deepening collaboration with the travel trade.

The honours add to a string of recent accolades for MAG, from customer experience awards in Malaysia to brand recognition in South Korea and Hong Kong, alongside nods at the Skytrax World Airline Awards.

Operational performance remains a key selling point: Malaysia Airlines posted an average on time performance of 91.7 per cent this year, hitting 94.16 per cent in September. Analysts note such reliability is crucial as MAG pursues its Long Term Business Plan 3.0, which aims to propel the flag carrier into the world’s top 10 airlines by 2030.