Matawalle appoints media director for ‘Tinubu Again Movement’

The Minister of State for Defence, Bello Matawalle, has appointed Yusuf Dingyadi as the National Director of Media and Communications of the “Tinubu Again Movement” ahead of the 2027 general election.

The appointment is aimed at strengthening the movement’s media and communication structure as it prepares to mobilise support for President Bola Tinubu’s re-election bid.

A Northwest political affairs commentator, Sanusi Muhammad, who described the appointment as well-deserved, said it reflected Matawalle’s confidence in Dingyadi’s capacity, experience and commitment to political communication.

Muhammad stated this in a commentary on the appointment, noting that the decision went beyond personal recognition but represented a strategic step towards positioning the movement for the political activities ahead of 2027.

Dingyadi, while expressing appreciation to Matawalle, who is the founder and Chairman of the Board of Trustees of the “Tinubu Again Movement”, acknowledged the responsibility attached to the new position.

In a message, he said, “Alhamdulillah! Extending my appreciations to HE Dr Mohammed Bello Matawalle on trusting me with the office of the National Director of Media and Communications for the movement activities ahead of 2027 general election.”

He added, “Truly, I’m appreciative of this confidence, trust and responsibility entrusted to me. Thank you @Matawalle.”

Muhammad said the appointment came at a critical period when effective communication, public engagement and information management would be important to political mobilisation ahead of the 2027 elections.

According to him, Dingyadi would be expected to communicate the policies and achievements of the Tinubu administration, particularly in infrastructure, security, economic reforms and youth empowerment.

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“The 2027 election will not be won only on the ballot box; it will be won first in the minds of the people. And the minds of the people are shaped by what they hear, read and see daily,” he said.

He described the position as a critical one, stressing that the movement needed a communication strategy capable of engaging Nigerians, responding to public concerns and presenting its message convincingly.

The commentator also commended Matawalle for what he described as his leadership approach of identifying talents, building political structures and entrusting responsibilities to capable individuals.

He said the “Tinubu Again Movement” was being positioned as a national platform to mobilise support for the President, promote the administration’s achievements and canvass continuity beyond 2027.

Muhammad further described Dingyadi as a personality with experience in media, politics and public communication, expressing confidence in his ability to engage different political interests with facts and professionalism.

He said the new media director would be responsible for coordinating the movement’s communication activities across the 36 states and the Federal Capital Territory, building a network of media professionals, engaging journalists and managing its digital communication platforms.

However, he urged Dingyadi to ensure that the movement’s activities went beyond political propaganda and slogans by listening to Nigerians and addressing issues affecting their lives.

“The appointment is a call to service. And from his appreciation message, Dingyadi understands it as such, a confidence, a trust and a responsibility,” Muhammad said.

He congratulated Dingyadi, expressing optimism that his experience and professionalism would strengthen the movement’s media operations and help advance its objectives ahead of the 2027 general election.