Can Labubu Lightning Strike Twice? POP MART Hopes So With Release of ‘KPop Demon Hunters’ Bag Charms

The official collab reimagines members of Peach Riot -- POP MART's fictional, female punk band -- as characters from the hit film

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Hot off the Labubu craze that took pop culture by storm last year, collectibles brand POP MART is hoping lightning strikes twice with the release of a new KPop Demon Hunters collab.

The Asian brand first introduced Labubus in 2024, before the plush bag charms became covet-worthy collectibles in 2025 after being seen on stars like Lisa from Blackpink. Now, POP MART is teaming up with Netflix for its Peach Riot x KPop Demon Hunters collection, which brings together two fan-favorite worlds.

NEW RELEASE

POP MART Peach Riot × KPop Demon Hunters Series Plush Blind Box

The new release reimagines the members of Peach Riot — POP MART’s fictional, female punk band — as KPop Demon Hunters characters, with Peach Riot bandmates Gigi, Frankie, and Poppy putting their spin on HUNTR/X’s iconic stage style.

The collection includes six collectible blind boxes — so-named because you won’t know which bag charm you receive until you open the box and unwrap the packaging inside. The six collectible charms include Peach Riot characters dressed as Rumi, Zoey, and Mira, the trio behind the K-pop group HUNTR/X in the film.

The looks specifically reference the stage outfits worn by HUNTR/X in their performances for “How It’s Done” and “What It Sounds Like.” There is also a “Secret Edition” KPop Demon Hunters bag clip you can pull, that features Gigi dressed in a Derpy costume. POP MART says you have a 1 in 72 chance of pulling the “secret” figure.

Each Peach Riot x KPop Demon Hunters figurine measures approximately 6.5 inches tall (not including the hanging keychain loop). Everything is packaged inside a colorful branded box.

This is an official collaboration between POP MART and Netflix, and arrives just in time for holiday gifting season. The thrill of a blind box combined with one of the most successful animated films of all time may just be the formula for another hit collectibles release.

JUST RELEASED

KPop Demon Hunters (The Criterion Collection) [Blu-ray]

The POP MART collection comes a week after the Netflix film was released on Blu-ray/DVD, as part of an official Criterion Collection set.

It also comes on the heels of other KPop Demon Hunters blind boxes, including a series that features the movie characters in ramen cups.