Josh Jacobs Frustrated With Amazon Prime After TNF Broadcast Cuts Off Celebration

Josh Jacobs reacts after his touchdown celebration against the Carolina Panthers drew criticism© X/@espn

Josh Jacobs wanted his touchdown celebration to carry a message, but the Amazon Prime cameras showed only a fraction of what he had planned. The Green Bay Packers running back found himself facing criticism after a gesture during Thursday night's game against the Carolina Panthers reminded viewers of his legal troubles. It was not the reaction he expected. Jacobs explained the meaning behind the celebration after Green Bay's 27-19 win, while making it clear that the broadcast had missed the part that could have changed how people viewed it.

Josh Jacobs unhappy with Amazon Prime broadcast

The moment came midway through the second quarter at Lambeau Field. After scoring a one-yard touchdown, Jacobs placed his hands behind his back in a gesture that appeared to resemble someone wearing handcuffs. Given his absence during the first six games of the season, the celebration quickly attracted attention online.

However, Jacobs said the cameras cut away before viewers could see the complete routine. Speaking to ESPN's Rob Demovsky after the game, he explained that he and teammate Savion Williams had planned the celebration together.

Josh Jacobs explained his celebration after his first TD tonight when he put his hands behind his back. He said it was an ode to the gospel song, “Break Every Chain.” He said the TV cameras didn't get the whole thing. https://t.co/F65YnLMqwF

— Rob Demovsky (@RobDemovsky) October 30, 2026

"Yeah, they didn't even get the whole celebration," Jacobs said. "It was just one second that they showed me. But anyways, me and Savion [Williams] came up with a celebration. They would have seen the whole celebration."

The 28-year-old then explained the religious meaning behind the gesture. He said the pair had planned two different celebrations, with the first dedicated to thanking God and the next inspired by the gospel song Break Every Chain.

"Basically, last week, we [Jacobs and Williams] said the first celebration, when I scored, I was gonna thank God, that's what I did last week. Second was gonna be 'Break Every Chain,' it's a gospel song," Jacobs explained.

He felt the media had taken the gesture in a direction he never intended. "But like I said, the media gonna run with it. They gonna make it something that it wasn't, but it is what it is."

Jacobs' legal case added to the reaction

The response to the celebration was tied to Jacobs' recent legal case. His May arrest following a domestic incident in Wisconsin led to misdemeanor charges of battery and criminal property damage. He pleaded no contest to both charges in September and received one year of supervision, a fine and a no-contact order.

The NFL placed him on the Commissioner Exempt List, keeping him away from the Packers for their first six games. The league's investigation remained separate from the court proceedings, and no additional discipline had been announced over Thursday's celebration.

Many fans criticized the running back online, with one of them writing, “Yes, remember when players used to get punished for committing crimes like Ray Rice.”

While others called, “He's disgusting. I hate that professional sports is the one profession where this type of behaviour doesn't end in termination.”