Jon Bernthal Adds Another Notch on Packed 2026 Résumé by Fronting Fear of God Campaign

It feels like Jon Bernthal has been everywhere all at once this year, appearing in a list of high-profile back-to-back projects like Spider-Man: Brand New Day, The Odyssey, The Punisher: One Last Kill, The Bear and His & Hers. He even enjoyed a four-month run on Broadway and never missed a show.

Bernthal somehow managed to fit in one more gig: He stars in Fear of God‘s the Eternal Order campaign. The collection is said to represent “the tenth full expression” of Fear of God’s vision and it represents an evolving perspective on the house’s encoded principles. To bring that to life, they brought Bernthal to the desert for a shoot that cast him against stunning backdrops meant to evoke “eternal landscapes.”

“What I admire about Jon is that he knows who he is and what governs him. His love for his family, his community and his work all come from the same center. There’s a real sense of intention in how he lives and what he creates. He’s always growing, always pushing himself but never losing sight of what grounds him. I think that’s something we strive for at Fear of God,” praises Jerry Lorenzo, Fear of God founder and creative director.

It’s a sentiment that Bernthal shared when The Hollywood Reporter caught up with him earlier this year to talk about his busy year, which also included a showing on Broadway in Dog Day Afternoon. “The world, now especially, is so fraught with ‘You don’t want to be embarrassed,’ ‘You don’t want to strike out,’ ‘You don’t want to get too many nos,’ ‘You don’t want to be rejected,'” says Bernthal. “And God do I think that’s a mistake. That is the opposite of living. Go bold. Embarrass the fuck out of yourself. Look for nos. Look for people to reject you.”

The Eternal Order is available now online and at select retailers.