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Wednesday, November 11, 2026

Google Pixel Tag live stock updates: Where to buy new tracker in the UK today

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Google has released it's own answer to the Apple AirTag with the new Google Pixel Tag tracker.

Like its counterparts, this smart tracker is designed to track your items beyond the range of Bluetooth, whether you want to use it on your keys, bags, bikes or luggage.

This device will be completely Android compatible, meaning it will be easiest to sync up with your Google or Samsung phone. Specifically, the Tag is compatible with smartphones running Android9 or later – so that's any phone bought beyond 2018.

Compared to the AirTag the device weighs in at just 0.4-ounces and is a thin oblong shape. It also comes with a button that can be pressed to trigger a sound should your phone get misplaced instead of the tracker.

The Google Pixel Tag starts at £29.99 and is available to buy now in the UK. Here's how to get your hands on it.

Buy the Google Pixel Tag at John Lewis

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How much is the Google Pixel Tag?

Google Pixel Tag

The Google Pixel Tag costs £29.99 or £99 for a pack of four – saving you £20.

This is the same price as Apple's AirTag 2, and just £5 off the Samsung Galaxy SmartTag2 which costs £34.

Which UK retailers have the Google Pixel Tag in stock?

As of today, you can find the Google Pixel Tag at the following UK retailers:

When will the Google Pixel Tag arrive?

The Google Pixel Tag is now fully released, so you can order it at any time. Right now Amazon and John Lewis are offering next-day delivery.

Buy the Google Pixel Tag at John Lewis

Plus, will the iPhone Duo be discounted in the 2026 Black Friday sales and when do Black Friday sales start?

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