I'm tracking the best Amazon Prime Big Deal Days discounts – follow live

From video doorbells to hair dryers, Amazon’s deals rival Black Friday

Daisy Lester/The Standard

Amazon’s Prime Big Deal Days 2026 has landed. The annual event is among the biggest on the online giant’s calendar and gets shoppers ready for Black Friday in November.

With deals spanning beauty, tech and home, the shopping bonanza runs for 48 hours, concluding at midnight tomorrow (7 October). As always, you must be a Prime member to access the savings.

As a shopping editor who’s covered the sale for six years, I’m expecting deals on the coveted Dyson Airwrap, Apple AirPods and Ninja air fryers, alongside big-ticket items such as Shark cordless vacuums and Oura smart rings. Some of the best deals will be on Amazon’s own devices – think Fire TV sticks, Kindles and Echo Dots.

Whether you’re looking to upgrade your TV set, snap up a must-have hair tool, or upgrade your mattress, The Standard’s shopping team will be tracking the best offers in Amazon’s Prime Big Deal Days here – as they drop.

How can you shop Amazon Prime Day deals?

If you're not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).

What is Amazon Prime Day?

Prime Day is Amazon’s exclusive shopping event for Prime members, with a range of limited-time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one-off thank you to subscribers, but proved so popular that it now runs three times a year, returning in spring, summer and again in October – marking the unofficial start of Christmas shopping season.

Live updates

My Ninja bean-to-cup coffee machine is on sale

Discounted by 20 per cent, Ninja’s all-new cafe mini proves that a compact coffee machine doesn’t have to compromise on capability.

Ninja Luxe Café Mini 2-in-1 Espresso and Filter Coffee Machine: Was £499, now £399, Amazon.co.uk

When I reviewed it, I noted how it delivered bean-to-cup espresso and filter coffee with impressive ease. “Automatic grind recommendations, brew monitoring and intuitive presets remove much of the guesswork, making it particularly appealing for first-time espresso machine owners”

“Coffee quality is consistently rich and barista-quality once you’ve mastered the workflow – which ends up being a mindful moment to breathe during a busy morning.” With its stylish stainless-steel and black-plastic design, it's a sleek addition to any countertop.

Upgrade your home security for less

Ring Battery Video Doorbell Pro: Was £219.99, now £129, Amazon.co.uk

David Phelan/The Standard

Upgrade your home security system with Amazon’s top-spec Ring video doorbell. When tech critic David Phelan reviewed the device, he called it “stylish and attractive”.

“Images are sharp thanks to 4K video quality, and you can zoom in with rich detail,” he added. “Ring is part of Amazon and integrates with Alexa: if you have an Echo speaker with a display, the doorbell’s video will appear instantly on screen, along with a notification on your phone.”

Best beauty editor-approved Amazon Prime deals

Amazon discounts all the biggest beauty brands in its Prime Day sale, from Shark and ghd, to Mighty Patch, Maybelline, St Tropez and Color Wow. Yep, this is a big deal.

A chance for Prime members to stock up their bathroom cabinets ahead of winter: everything from deep moisturisers to frizz-fighting hair and indulgent bath products is discounted.

When is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is one of the retailer's biggest sales events of the year, offering exclusive discounts to Prime members across categories including technology, home appliances, fashion, beauty and everyday essentials.

The sale kicked off this morning and will run through until midnight tomorrow (7 October).

Good morning!

Welcome to our live coverage of Amazon Prime Big Deal Days 2026. The sale is your best chance to score big savings ahead of Black Friday – think Dyson airwraps, Oura smart rings and Apple Airpods.

Throughout the 48 hour event, shopping expert Heidi and I will be bringing you the creme de la creme of Prime Day deals. Grab a cuppa and get stuck in.