What is Bhajan Clubbing? PM Modi attends Delhi event marking Deendayal Upadhyaya’s birth anniversary

Prime Minister Narendra Modi attended a ‘Bhajan Clubbing’ event in Delhi on Deendayal Upadhyaya’s birth anniversary. The format combines traditional devotional songs with the energy and production of modern concerts.

Prime Minister Narendra Modi attended a ‘Bhajan Clubbing’ programme at Deen Dayal Upadhyay Park in Delhi on Friday, 25 September, to mark the 110th birth anniversary of Bharatiya Jana Sangh leader Pandit Deendayal Upadhyaya.

PM Modi attends ‘Bhajan Clubbing’ event in Delhi

Modi was seen listening to devotional songs at the event, clapping along and playing a tambourine as performers led the gathering.

The programme brought a newer format of devotional music into the spotlight, with large groups coming together to sing and engage with bhajans in a setting more closely associated with a concert than a traditional prayer gathering.

What is ‘Bhajan Clubbing’?

‘Bhajan Clubbing’ refers to devotional music events that retain traditional bhajans while presenting them through a modern, high-energy concert format. Performances can include amplified music, guitars, drums, electronic beats, stage lighting and large-scale production, while the lyrics remain rooted in devotional songs.

The format has increasingly attracted younger audiences, including Gen Z. Events are generally positioned as alcohol- and drug-free gatherings where people can sing, dance, clap and participate in devotional music in a social setting.

Reports on the trend have described it as a meeting point between traditional religious music and contemporary concert culture.

The idea is not entirely new. Devotional singing has long been part of temples, community gatherings and religious celebrations, but organisers and performers have increasingly adapted its presentation for younger audiences and larger venues. Some events now resemble music concerts, complete with stage lighting and rock or electronic arrangements.

Why has the trend gained attention?

Bhajan clubbing has emerged as a visible cultural trend in several Indian cities, with events attracting both younger participants and families.

Organisers have presented it as a way of connecting traditional devotional music with contemporary audiences without changing the religious songs themselves.

Modi had already spoken about the trend during an episode of his monthly Mann Ki Baat radio programme in January 2026. He described bhajan clubbing as a combination of devotion, culture, spirituality and modernity, and said such gatherings had found resonance among young people. He also said the events could resemble global concerts while retaining the sanctity of bhajans.

The format has also prompted debate about how religious traditions are being adapted for modern entertainment spaces. Supporters see it as a new way of engaging younger audiences with devotional music, while some critics have questioned the commercialisation and changing presentation of religious practices.

Why was the Delhi event held?

Friday’s programme was organised on the birth anniversary of Deendayal Upadhyaya, a prominent leader of the Bharatiya Jana Sangh, the political organisation that preceded the Bharatiya Janata Party.

Upadhyaya is associated with the philosophy of Antyodaya, which emphasises the upliftment and welfare of the poorest and most marginalised sections of society. The event therefore brought together a commemorative occasion and a contemporary devotional music format that has gained visibility in recent months.

About the Author

Trisha Bhattacharya is a Senior Content Producer at Livemint, with over two years of experience covering entertainment news from India and beyond. She spends her days tracking what’s trending, breaking down pop culture moments, and turning fast-moving entertainment stories into sharp, engaging reads that actually make people want to click — and stay. <br> She holds a Master’s degree in English Literature from Lucknow University, a background that shapes her love for layered narratives, strong voices, and stories that linger long after they’re told. Before joining Livemint, Trisha worked with India Today as an entertainment journalist and film critic. There, she reviewed films, covered industry news, and built a strong foundation in storytelling and cultural analysis. <br> Trisha enjoys working at the intersection of media, culture, and audience interest, always looking for fresh angles and formats. Films, shows, and music are not just her beat but her biggest passion — something that naturally reflects in her writing. Whether it’s cinema, streaming shows, music, or internet trends, she approaches every story with curiosity and intent. <br> Outside the job description, she’s unapologetically passionate about films, shows, and music — sometimes a little too passionate, if you ask her. That enthusiasm often spills into her work, adding personality, urgency, and a touch of chaos that keeps her writing alive. For Trisha, entertainment isn’t just a beat — it’s a language she speaks fluently.

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