Roku Adds 30 New Bundles To Premium Subscriptions, Offering Combos With AMC+, Fox One, Starz & More

EXCLUSIVE: As bundling continues to take over streaming, Roku is introducing a customizable set of bundles creating 30 new combinations of services including AMC+, Fox One and Starz.

It is the first time that bundles (see full list below) been made available via Premium Subscriptions, which is essentially Roku’s version of a channel store. There are 30 possible combinations going live in the U.S., offering savings of up to 30% compared with signing up for each service individually.

As is the case with all Premium Subscriptions, bundles can be found throughout the Roku platform including within the Subscriptions Destination, Streaming Store and Premium Subscriptions Home.

Data from research firm Antenna provided by Roku to Deadline points to the potency of sign-ups that come through Premium Subscriptions. The firm found that 76% of Premium Subscription sign-ups are incremental and would not have happened as direct-to-consumer transactions. Also, the 98% of subscribers were new to a given service.

Earlier this year, Roku said it had surpassed 100 million global households. The company has agreed to be acquired by Fox Corp. in a $22 billion deal expected to close in the second half of 2027.

The new offerings come in the same week that rival Amazon Prime Video introduced a $30-a-month bundle featuring AMC+, Starz, BritBox, PBS Masterpiece and MGM+.

Roku’s subscription business has been on the upswing. In the first quarter, Premium Subscriptions registered the most sign-ups in it history, and subscription revenue jumped 30% over the prior-year quarter to reach $518.5 million.

Randy Ahn, Roku’s VP and GM of subscriptions, told Deadline in an interview that the company had tested the bundles extensively before the launch.

One of the services featured in the bundles is Howdy, Roku’s own value-priced, commercial-free home for library titles, which launched last year.

In a statement, Amy Leasca, EVP of partner growth for AMC Global Media, said the addition of bundles will help viewers “find the programming they want with a level of convenience and value individual subscriptions don’t offer.”

Two bundles are being offered in Mexico: Filmelier+ and Adrenalina Pura+; and Looke and Booh! Here are the bundles being offered in the U.S.:

Howdy and A&E Crime Central

Howdy and Hallmark+

Starz and MGM+

Starz and Hallmark+

Starz and AMC+

Starz and Crunchyroll

Starz and BritBox

Starz and Acorn TV

Fox One and Fox Nation

AMC+ and Hallmark+

AMC+ and Acorn TV

Hallmark+ and Acorn TV