Kraft Drops Cinnamon Roll Mac & Cheese—and the Reactions Aren't Grate
Benny Blanco Reveals Selena Gomez’s "Diet of a 5-Year-Old" Includes Fast Food For Breakfast
Kraft might be lost in the sauce.
The instant mac and cheese company was certainly thinking outside the box when they came up with one of their new limited-edition meals: Cinnamon Roll Kraft Mac & Cheese.
"Yep, you read that right," the brand teased on Instagram Nov. 2 alongside images of their festive new flavors' packaging. "Chili Crisp and Cinnamon Roll Kraft Mac & Cheese are available now for a limited time."
And while fans were cheesing over the announcement of another spicy flavor to follow their cult-classic jalapeño release in 2024, there were quite a few questions about the other product’s unexpectedly sweet noodle profile.
As one user put it, "Okay but why are you like this?" while another referred to the end of daylight saving's time when joking, "It was a time change, not April fools day!"
In fact, the experimental seasoning had the internet likening Kraft to mad scientists. To express their bewilderment, one X account replied to the news with a Jurassic Park meme in which Jeff Goldblum muses, "Your scientists were so preoccupied with whether they could, they didn't stop to think if they should.”
“Yall are out of your minds,” one person commented, as another quipped, "I’m calling the police.”
Still, some die-hard mac and cheese lovers were excited to roll with the dair-ing new addition.
Kraft Mac & Cheese/Instagram
"Everyone thought the apple pie one a year or two ago was weird, but it honestly was pretty good," one snack enthusiast replied on Instagram. "I’ll give cinnamon roll a shot!”
Another user admitted, "I... I need to try this. For science."
And as adventurous eaters know, noodle dishes that cater to the sweet tooth have been around for some time.
Kraft Mac & Cheese/Instagram
"Kraft cinnamon roll mac and cheese is going to be good and I'm not apologizing for that," an X post riffed. "Sweet plus cheese is not some new crime. Cheesecake exists, noodle kugel exists, half of you put syrup on a sausage biscuit."
Hungry for more main character meal inspo? Check out stars' favorite food brands.
Sara Jaye Weiss
Shemar Moore
The actor soaked up the sun while attending Jimmy John's ‘Thirst Traps and Summer Wraps' pool party in Los Angeles.
Shelly Guberek
Jamie Chung
Festival Ready! The actress toasts with an Absolut Festival Lemonade, made from the Absolut Festival Bestie Cocktail Kit, before Coachella 2023 weekend.
AP for Coca-Cola
Gigi Hadid
The supermodel is spotted with Coke to create "A Recipe for Magic," bringing people together for a meal to create magical moments.
Brecht Vanhoft/CORE Foods
Chloe Kim
After falling in love with CORE Foods, the Olympic Gold Medalist became the brand ambassador for the cult-favorite nutrition bar.
Johnny James Media for Nextbite Brands LLC
Noah Schnapp
The Stranger Things star teams up with Nextbite to create a chicken and plant-based menu titled TenderFix by Noah Schnapp.
Sara Jaye Weiss
Angela Bassett
Before hitting the 2023 Oscars red carpet, the Black Panther star powers up with a Dunkin' iced coffee and donut.
Jason DeCrow/AP for KIND Snacks
Padma Lakshmi
The Top Chef host cooks up up nutritious dishes to launch the KIND Secret Farmers Market in New York City.
Katie Lee Biegel
The Food Network star celebrates one million Instagram followers with Emmett's on Grove's Hot Papi Tavern-Style Pizza.
Chanelle Whitacre
Kelly Dodd
The former Real Housewives of Orange County star attends JOEY Newport Beach's grand opening celebration with Chef Matt Stowe at Fashion Island.
TikTok
Cardi B
Ready for dessert? The Grammy winner whips up a boozy holiday cocktail with new limited-edition Peppermint Whipshots.
Absolut Vodka
Garcelle Beauvais
Cheers! The Real Housewives of Beverly Hills alum celebrates the launch of the Absolut Espresso Martini mini soiree guide.
Emily McGahee for Jack in the Box
Kyle Richards
The Real Housewives of Beverly Hills star enjoys a bite of Jack in the Box's Monster Tacos at a screening of Carrie at Hollywood Forever Cemetery.
M&Ms
Lil Nas X
The Grammy winner continues his iconic partnership with M&Ms by showcasing the new limited-edition M&M'S Packs inspired by Lil Nas X.
AJ McLean
AJ McLean
The Backstreet Boys member starts his morning good to go with a cup of coffee from the new Mr. Coffee Latte maker.
HexClad
Ashley Jacobs & Landon Clements
The Southern Charm alums enjoy some Pizza Girl sauce from Caroline D'Amore in the HexClad VIP Pavilion at the California Wine Festival in Santa Barbara, Calif.
Gigi Gorgeous/Instagram
Gigi Gorgeous
"Who's gotten their @vanleeuwenicecream vegan strawberry sumac sorbet?!" the content creator wrote on Instagram. "It's seriously SO GOOD."
Theo Smith
Jimmy Butler
Who wants ice cream? The Miami Heat basketball player and Big Face Coffee collaborate with Van Leeuwen to create a limited-edition Affogato ice cream flavor.
Ciara for Rice Krispies Treats
Ciara
While celebrating her new song " Treat," the singer and her kids Future Jr. and Sienna enjoy some Rice Krispies treats.
World Redeye
Brooke Burke
The TV personality enjoys a girls' night out at TGI Fridays sipping the newest signature cocktail, The Royal LIT, crafted with DeLéon Tequila and Cîroc. Vodka.
Clean Juice
Tim Tebow
In celebration of National Smoothie Day, the former NFL player visits Clean Juice to order his favorite custom organic smoothie.
Mount Gay Rum
Richard Blais
The Top Chef: All-Stars winner enjoys a Good Pine Cocktail after helping curate the Mount Gay summer taste essentials kit.
Campo Viejo
Lauren & Cameron Hamilton
The Love Is Blind stars raise a glass to romance and unveil Campo Viejo's limited edition, customizable labels.
Rebecca Sanabria
Tiffani Thiessen
Every week, the actress and her kids enjoy Slider Sunday with cheeseburgers on King's Hawaiian Original Sweet Rolls.
Jerod Harris/Getty Images for Hertz
Jonathan Cheban
The legendary Foodgod makes a surprise appearance at the Hertz lot at LAX where travelers were treated to tacos and poutine from two of LA's most loved food trucks.
Michael Simons/StarTraks Photo
Ashlee Simpson & Evan Ross
Cheers to the weekend! The couple enjoys the new signature cocktail The Royal LIT exclusively at TGI Friday's.
Craig Barritt/Getty Images Rao's Homemade
Busy Philipps
Pasta night, anyone? The actress enjoys her signature stuffed shells recipe at The Saucery by Rao's Homemade.
Food Steez
Emma Chamberlain
Chamberlain Coffee teams up with Craig's to give fans a sneak peek at their brand new flavor—vegan coffee ice cream—at Coachella.
Newell Brands
Jeremy Scheck
To celebrate the beginning of spring farmer's market season, the TikTok sensation shows off his favorite hummus in partnership with the Newell Creative Kitchen.
Vivien Killilea/Getty Images for Cold Stone Creamery
Charlie D'Amelio
While backstage at the Nickelodeon Kids' Choice Awards, the Favorite Female Creator winner enjoys some Cold Stone Creamery ice cream.
Monty’s Good Burger
Travis Barker & Kourtney Kardashian
Time for a pit stop! The Hollywood couple visits leading celeb fave plant-based restaurant chain Monty's Good Burger in Riverside, Calif.
For the latest breaking news updates, click here to download the E! News App
KioskNews shows a cleaned-up reading view extracted from the publisher’s page — the original always lives on their site, not ours.