Massara: Juventus must ‘invest differently’ as Italian football ‘has worsened’

REGGIO NELL'EMILIA, ITALY - SEPTEMBER 13: Frederic Massara of Juventus looks on prior to the Serie A match between US Sassuolo and Juventus at Mapei Stadium - Citta' del Tricolore on September 13, 2026 in Reggio nell'Emilia, Italy. (Photo by Emmanuele Ciancaglini/Getty Images)

Juventus Chief Football Officer Frederic Massara isn’t yet focusing on the January transfer window, but insists the Bianconeri and other Serie A clubs must ‘ invest differently’ and be ‘more creative’ than in the past.

Juventus host Lazio at the Allianz Stadium this evening.

You can follow the build-up and live action as it happens on the LIVE BLOG.

Juventus vs. Lazio – Massara’s pre-match interview

“It’s an important match as we aim for consistency in attitude as well,” Massara told DAZN minutes before kick-off via TMW.

Randal Kolo Muani and Nick Woltemade scored in Juventus’ 2-1 win over Celta Vigo in the Europa League on Thursday, but multiple sources claim coach Luciano Spalletti still wants a new, classic centre-forward in the January transfer window.

“We have plenty of time before January, and we also have Ekhator in attack,” Massara said.

“Playing with two strikers is an option. Kolo Muani starts tonight, but they might play together during the match.”

Spalletti is serving a one-game ban tonight and will be replaced by his assistant coach, Marco Domenichini.

Massara, however, faced more questions about Juventus’ transfer strategy in the January window.

“We are experiencing a particular moment in the international market; the situation has even worsened for Italian football,” he said.

“We are less competitive than other leagues, so we need to invest differently. We need to get used to being more creative in finding effective solutions.”

Juventus have grabbed 11 points in six Serie A matches so far, scoring nine goals and conceding five times.