Best Apple iPhone 17 deals as iPhone 18 Pro and foldable unveiled

With a £200 price difference between the new iPhone 18 Pro and its predecessor, you might be tempted to upgrade. Here’s how the two devices compare – plus the best deals on the iPhone 17 Pro to shop now.

Apple

Both the iPhone 18 Pro and iPhone 18 Pro Max look superficially the same as last year’s Pro models, but come in different colours, along with a powerful new processor. The phones are designed with enhanced Apple Intelligence features, including a significantly improved Siri virtual assistant.

The phones also have a new 48-megapixel main camera which has a variable aperture for the first time on an iPhone, offering greater flexibility in low light and capabilities previously reserved for traditional cameras.

Battery life is also reportedly improved, with the larger of the two models claiming to offer up to 45 hours of video playback. Right now, the iPhone 18 Pro is available to pre-order with delivery from Friday 18 September.

The iPhone 18 Pro is available for £1,199, while the iPhone 17 Pro has been reduced to £999 at most retailers. My review of the iPhone 18 Pro is coming, and if camera and battery life are important, you might want to wait for my full verdict. But, with both Pro models looking near-identical with only slight technical differences, the iPhone 17 Pro deals are well worth paying attention to.

• Very: The online retailer has slashed its price on the iPhone 17 Pro to less than £1,000.
• Currys: The retailer has discounted the 512GB model to £999. Currys is also offering 20 per cent off selected accessories when bought with the phone.
• John Lewis: The retailer has also discounted the iPhone 17 down to £999.