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Tuesday, October 27, 2026

平台“错位竞争” “双11”从份额战转向护城河之争

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今年的“双11”,巨头不再同场硬拼。淘天押注AI挖掘潜在需求,京东把生活服务和生产性服务做成新增长曲线,抖音以分层扶持中小商家、用内容引流强化货架,各家路径不同,指向的却是同一个命题——“双11”正从份额争夺转向护城河比拼。

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