Claudia Winkleman's stylist cashes in with £21.35 'round table glam make-up bag' that recreates presenter's gothic glamour look
Published: | Updated:
Claudia Winkleman's stylist Sinead McKeefry is cashing in on the star's gothic glamour look on Celebrity Traitors by landing several big money deals.
One is for a 'round table glam make-up bag' from Superdrug which can recreate Winkleman's hair and make-up.
Fans buying the £21.35 set curated by McKeefry get midnight black pencil eyeliner, a black eye shadow stick, a black temporary hair spray and a nude lip cream.
To ensure it arrives in time to have that Winkleman look while the show's popularity is peaking, it is being delivered by takeaway company Just Eat.
McKeefry said: 'We've curated these bundles so fans can instantly step into the ultimate presenter persona, from a heavy kohl gaze to that trademark glossy fringe.'
McKeefry, who previously worked for Holly Willoughby and Amanda Holden, has launched multiple collaborations with beauty and fashion brands themed around Traitors.
The BBC has rules which prevent stars, or those who work with them, from cashing in on shows with commercial hook-ups.
Bosses may have turned a blind eye to McKeefry as Traitors and its celebrity version are made by production company Studio Lambert.
Sinead McKeefry, pictured with Traitors host Claudia Winkleman, has landed big money deals
McKeefry also has deals with George at Asda, FatFace, Next and Boden.
She has boasted that her Asda collection features classic tweed and tartan items, and she says: 'I'll always use them in my styling for Claudia for Traitors.'
The collection includes brown knee-high riding boots priced at £28, a mustard and burgundy tartan co-ord costing £18 and a brown faux fur jacket for £45.
On Thursday, FatFace promoted its collection with McKeefry in a video following a woman dressed like Winkleman walking in castle grounds.
In its stores, mannequins were dressed like the star, with black wigs featuring Winkleman's thick block fringe.
McKeefry also signed a deal with upmarket clothing company Boden to release a range inspired by Winkleman's look.
On Boden's Instagram, it said last week: 'We can't believe it's almost October. Here's a sneak peek of what's launching tomorrow (fans of tartan rejoice).'
KioskNews shows a cleaned-up reading view extracted from the publisher’s page — the original always lives on their site, not ours.