Meet Nishant Kerketta: 'Gaon ka ladka' from Jharkhand goes viral for turning his village backdrop into a fashion stage

Nishant Kerketta, a fashion and fitness enthusiast from Jharkhand, is going viral on Instagram after showcasing a polished outfit in a video that playfully challenges assumptions about how men from villages dress.

Nishant Kerketta, a fashion and fitness enthusiast from Jharkhand, is going viral on Instagram with a series of videos that bring together two seemingly different parts of his life — working around the farm and putting together carefully styled outfits.

From farming fields to fashion fits: Why Nishant Kerketta’s village videos are going viral

One of his latest reels opens with a statement that reads, “Gaon ke ladke can't dress well (sic)”. The video then cuts to Kerketta in a casual formal outfit that looks deliberately put together.

He is wearing a crisp white shirt with light blue denims, a printed tie, boots and a long coat. He adds a gold watch and tinted sunglasses to the look, giving the outfit a distinctly polished finish.

The styling has caught viewers' attention, but so has the joke behind the transition. The video takes an assumption about men from villages and turns it into the set-up for a fashion reveal.

Internet's reaction to his videos

The comments quickly filled with references to fictional characters and sharply dressed personalities. “Mr Darcy what are doing here?” one person wrote, while another compared Kerketta to The X-Files character, saying, “his is Special Agent Fox Mulder, FBI.”

Another viewer appeared more interested in the outfit itself, writing, “As a woman i NEED that coat 🙏🏼”.

There were plenty of shorter reactions too. “Fit is fitting bro,” one user commented. Another wrote, “This goes unbelievably hard”, while someone else described the look as “Straight out of Hogwarts.” One commenter also played directly on the premise of the reel, writing, “Not all gav ke ladke Obv sir 😍”.

But the fashion reveal is only one part of Kerketta's content.

In other videos, he is seen engaged in farming and working in a rural setting before the footage switches to him getting dressed and putting together his outfit of the day. The edits create a striking before-and-after effect: muddy fields and agricultural work give way to boots, coats, watches and sunglasses.

Why are his videos so appealing?

That contrast appears to be central to his content. Kerketta does not present rural life and fashion as mutually exclusive. Instead, his reels place the two next to each other, using the transition itself as the hook.

The appeal is also in the ordinary nature of the setting. Rather than relying entirely on studios, fashion events or urban backdrops, the videos use the surroundings associated with village life as part of the visual language.

Another striking element of Kerketta’s videos is where they are filmed. Several of his reels appear to be shot around his home in his village, with the backdrop resembling a traditional hut-like rural house. Whether it is a hut, we are not entirely sure. The modest setting sits in sharp contrast to the carefully styled outfits he showcases in the foreground.

That visual contrast is what makes his videos stand out. The content does not attempt to hide the rural surroundings; instead, they remain an important part of the frame.

His fashion reels place polished styling against the familiar setting of his village home, while his other videos show him working around the same surroundings and engaging in farming. The result is a recurring mix of village life, agriculture and fashion that has become central to his Instagram content.

About the Author

Trisha Bhattacharya is a Senior Content Producer at Livemint, with over two years of experience covering entertainment news from India and beyond. She spends her days tracking what’s trending, breaking down pop culture moments, and turning fast-moving entertainment stories into sharp, engaging reads that actually make people want to click — and stay. <br> She holds a Master’s degree in English Literature from Lucknow University, a background that shapes her love for layered narratives, strong voices, and stories that linger long after they’re told. Before joining Livemint, Trisha worked with India Today as an entertainment journalist and film critic. There, she reviewed films, covered industry news, and built a strong foundation in storytelling and cultural analysis. <br> Trisha enjoys working at the intersection of media, culture, and audience interest, always looking for fresh angles and formats. Films, shows, and music are not just her beat but her biggest passion — something that naturally reflects in her writing. Whether it’s cinema, streaming shows, music, or internet trends, she approaches every story with curiosity and intent. <br> Outside the job description, she’s unapologetically passionate about films, shows, and music — sometimes a little too passionate, if you ask her. That enthusiasm often spills into her work, adding personality, urgency, and a touch of chaos that keeps her writing alive. For Trisha, entertainment isn’t just a beat — it’s a language she speaks fluently.

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