There’s 1 Problem With Chris Hemsworth’s Thor In Avengers: Doomsday That No One Is Talking About

Published Nov 14, 2026, 11:11 AM EST

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In about a month, Avengers: Doomsday will hit theaters, and yet, no one is talking about its major Chris Hemsworth/Thor problem. The Marvel Cinematic Universe is once again on the cusp of culminating, eight years after the record-breaking Avengers: Endgame from 2019. Long-time fans would rightfully feel nostalgic about this new crossover project, as Avengers: Doomsday involves familiar faces from the franchise's Infinity Saga era. For starters, directors Joe and Anthony Russo are back behind the camera, while Robert Downey Jr. and Chris Evans are back as part of the cast.

The rest of the Avengers: Doomsday ensemble is a mix of Infinity Saga characters and a new generation of heroes, with Marvel Studios assembling potentially the most star-studded cast in its history. This is possible due to the story's ties to the multiverse, allowing Kevin Feige and his team to finally incorporate the previously-separated X-Men heroes, such as Sir Ian McKellen's Magneto, James Marsden's Cyclops, Anna Paquin's Rogue, and, of course, Sir Patrick Stewart's Professor X. That said, there will always be a special place for the inaugural MCU characters, including Thor. Unfortunately, his involvement in Avengers: Doomsday's promo push has been disappointing.

Chris Hemsworth Is Barely In Any Marketing Efforts For Avengers: Doomsday

Marketing for Avengers: Doomsday started fairly early when compared to Marvel Studios' standards. Its first couple of snippets were released in December 2025, with the first proper trailer revealed to CinemaCon 2026 attendees. Since then, some of the key members of the cast have been to San Diego Comic-Con and various other panels. Curiously, however, Hemsworth has barely been in any marketing efforts for the film, with both Downey and Evans appearing in more activities. This doesn't reference Thor, as the God of Thunder has been at the center of a few clips. He even got his own Avengers: Doomsday teaser in 2025.

Understandably, this is likely due to Hemsworth's busier schedule. He just wrapped filming Netflix's Extraction 3 in late October, with its production starting back in July. Other upcoming projects of his that are currently in post-production include Subversion and Koakroach. That being said, there's something to be said about his absence during the ongoing absence. Even with the pre-recorded marketing clips that feature some of the major cast members of Avengers: Doomsday, he isn't featured. With the film just a month away from premiering, Marvel Studios is running out of time to get him to the front of the efforts to promote the blockbuster.

Hemsworth's Marketing Presence For Avengers: Doomsday Is Important To MCU's Future

For a movie that has a cast as big as Avengers: Doomsday, Marvel Studios has no shortage of options when it comes to who can be at the forefront of its marketing efforts. Of course, Downey spearheads the promo for several reasons. For starters, Avengers: Doomsday marks his comeback MCU film, and he's playing the titular character, albeit a villain. Secondly, he remains to be the face of the franchise, and thirdly, he is just naturally good at it. Pairing him up with Evans also makes sense, because they were at the forefront of the Infinity Saga.

That being said, their future beyond Avengers: Doomsday and Avengers: Secret Wars is uncertain. It's possible that both of them would be out of the MCU by then, while Hemsworth is seemingly set on continuing his stint as Thor. The God of Thunder is one of the few remaining original characters in the franchise who still has so many stories left to tell, that Marvel Studios has the leeway to keep him in longer. Couple that with his deep history with the Avengers, being a founding member of the team, and he's better suited to take over that leadership spot. Marvel Studios is better off future-proofing the universe by making Hemsworth as prominent as possible, both in and out of his on-screen character. Unfortunately, they haven't achieved that leading up to Avengers: Doomsday.

Avengers: Doomsday

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  Victor von Doom

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  Reed Richards / Mr. Fantastic

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  Thor

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  Vanessa Kirby

  Sue Storm / Invisible Woman