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Thursday, October 15, 2026

Gap's New Bliss Fragrance Is a Dream for Gourmand Lovers – & 40% Off

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Gap Bliss MAIN.jpgE! Illustration/Gap

Just in time to get us ready for the holidays, Gap Beauty has bottled the feeling of slipping into your favorite cozy sweater.

Bliss, the brand's first gourmand fragrance is here! And along with it, an expansion into bodycare. As a lover of sweet scents, I'm absolutely in love with this and can't wait to keep using it all fall long (and beyond). Here are the notes that you can expect to enjoy with each spritz:

  • Key Top Note: Butterscotch
  • Key Mid Note: Cocoa Bean
  • Key Dry Note: Vanilla Bourbon

You'll probably recall that they resurrected faves from the 90s over the summer: Dream, Grass, Heaven and Om, plus the new scent Harmony, but we're so excited to see something gourmand on the lineup now!

It should come as no surprise that we're just as obsessed with this quietly indulgent new launch as we have been everything else the brand has been putting out lately: from Hailey Bieber-backed jeans to Y2K stripes, and the affordable "it girl" bag that everyone wants.

Take this as your sign to get Bliss-ed out! Even better, it's included in the Friends & Family 40% off sale going on now.

Shop the full collection, plus new sets for holiday, below.

Editor's Pick

Gap Bliss Hand Cream

If you deal with dry, cracked hands in the fall/winter, you need a hand cream that works as hard as you do! 

Gap Bliss Body Cream

This hydrating cream has the same sweetly addictive scent, because you shouldn't forget about the rest of your body!

Gap Beauty Holiday Sets

Bliss isn't the only thing we're adding to cart today! Check out these new Gap Beauty sets, perfect for getting a head start on your holiday gifting.

Eau de Parfum Travel Trio

Enjoy this trio of bestsellers: Dream, Heaven and Harmony, so you can put one in each bag on rotation.

Eau de Parfum Gift Set

Can't get enough of your favorite perfume? These gift sets include one full size and one travel size fragrance.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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