Tinashe, Rachel Chinouriri, Nxdia, Fousheé & More Hitting the Road For College Campus Tabby Tour

Ever wonder what inspires Tinashe‘s music? This fall you will get a chance to hear the “No Broke Boys” singer share the stories behind her songs and the experiences that shape her music on the Tabby Tour, a multi-artist experience that’s part of Coach’s “Live Your Story” global campaign.

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The celebration of self-expression through music, fashion and culture will find the luxury fashion brand teaming up with Spotify on the experiential and digital campaign that will stop at college campuses in the U.S., U.K., Japan and South Korea with a roster of acts that will also include Rachel Chinouriri, Nxdia, Fousheé, Alessi Rose, Estevie and others.

“We’re thrilled to bring Live Your Story and our partnership with Spotify directly to Gen Z with the Coach Tabby Tour,” Coach CMO Joon Silverstein tells Billboard. “Together, we’re building community through the power of music and style, inspiring self-expression and connection.”

The tour is slated to kick off tonight (Sept. 16) in New York with a chat and performance by Tinashe, and then hit Boston (Sept. 22), Washington, D.C. (Sept. 24), Columbus, Ohio (Oct. 6), Iowa City, Iowa (Oct. 15), Atlanta (Nov. 6), Charlotte, N.C. (Nov. 1) and Nashville (Nov. 13), before moving on to Manchester (Oct. 2) and London (Oct. 10) in the U.K. It will then jump to Tokyo (Oct. 21) and Osaka (Oct. 23) Japan before winding down in Seoul, South Korea on Oct. 30.

“Music and fashion are both powerful forms of self-expression, which made Coach a natural partner for us,” says Drew Sanders, global head of Spotify’s music advisory agency AUX. “With AUX, we’re always looking for ways to bring brands into music culture in a way that feels authentic and adds something meaningful for fans. This partnership brings that idea to life by combining Coach’s point of view on style and self-expression with Spotify’s deep connection to music, artists and culture.”

According to a release, “Live Your Story” was inspired by in-depth conversations with Gen Z consumers, with the tour tapping into experiences that invite attendees to express themselves and build community. Every stop will feature artists sharing their stories and performing live, as well as preshow experiences such as a walk through the Coach x Spotify tour bus, the Tabby Tour Ticket Booth featuring displays of special-edition Tabby bags and customizable Coach hangtags, as well as the Self-Expression Photo Booth.

“Live Your Story” listening stations will also be popping up in select Coach stores alongside signs featuring QR codes that will connect directly to the Spotify digital experience. Click here for information on the next Tabby Tour stops.