Greggs opens permanent luxury suite inside five-star UK hotel

Greggs is days away from opening a luxury hotel room that includes a world-first “ring for a sausage roll” concierge service.

Reservations for the permanent suite at the five-star Hotel Gotham in Newcastle will open on Monday, with stays available as soon as Thursday.

Guests staying in the suite will have a dedicated rotary phone to request freshly baked Greggs favourites delivered directly to the room on a silver platter.

The ‘Greggs Suite’ – decorated in the bakery chain's brand colours of midnight blue and gold – sleeps two guests and will be available to book year-round.

Those staying in the first 96 days will also be given limited-edition merchandise to take home, including bespoke dressing gowns, slippers and eye masks.

A portion of proceeds from each stay will be donated annually to the Greggs Foundation which supports local community initiatives and schools via the Feeding Brighter Futures programme.

Greggs said the collaboration offered an “unexpected twist on top-tier hospitality, blending the high-end elegance of Hotel Gotham with the unmistakable high-street character of Greggs”.

Zoe Harris, customer director at Greggs, said: “We love finding unexpected ways to bring joy to our customers and partnering with Hotel Gotham has allowed us to create something that's both luxurious and delightfully Greggs.

“The suite offers a truly unique experience that could only happen in our hometown of Newcastle. We can’t wait to welcome guests through the doors and hear what they think.”

Hotel Gotham's general manager Chris Thompson said: “Hotel Gotham Newcastle was created to celebrate the bold spirit of this incredible city, so a collaboration with one of Newcastle's most recognisable brands feels like a natural fit.

“The Greggs Suite brings together our signature Art Deco glamour with Greggs' unmistakable sense of fun, creating a stay that feels uniquely Newcastle.

“We’re delighted to welcome it as part of the next chapter of Hotel Gotham Newcastle.”

To book, visit the Gotham website, or Greggs is offering the chance for two people to win an overnight stay at the hotel in a giveaway via its app.

The competition will take place every three months for the next two years.