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Tuesday, October 6, 2026

ASOS hack report sends Snowflake shares lower

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Snowflake corporate headquarters in Silicon Valley

Sundry Photography/iStock Editorial via Getty Images

  • Shares of Snowflake (SNOW) fell about 3% in premarket trading on Tuesday after ASOS (ASOMF) customers received a notification claiming that hackers had compromised the retailer's Snowflake instance and threatened to leak data.
  • The notification was widely shared on social media and reported by media outlets and addressed to ASOS's data protection officer and IT department.
  • "Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it," the message reads.
  • The reports also weighed on ASOS shares, which fell more than 10% in London.
  • Snowflake did not immediately respond to Seeking Alpha's request for a comment.
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