UMG Appoints Libby Bush as President of Global Brands & Commercial Partnerships

Libby Bush has joined Universal Music Group (UMG) in the newly created role of president of global brand and commercial partnerships, the company announced on Tuesday (Sept. 29). She’ll start her new role in November based out of Los Angeles, reporting to UMG COO Boyd Muir.

Bush previously served as global head of entertainment partnerships at Creative Artists Agency (CAA) and had been a member of the agency board. During her time at the agency, she founded and built its entertainment partnerships division to connect entertainment, brands and media.

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“Music has never been more central to culture, and what artists can build around it has never been bigger,” Bush said in a statement. “Today’s artists are storytellers, founders and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams and incredible global reach. I am excited to bring these strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of.”

Bush landed at CAA from Tandem Entertainment, an entertainment partnerships agency she founded that was acquired by the major in 2020. She’s also held roles at Marvel Entertainment, ABC Entertainment, the WNBA’s Los Angeles Sparks and the NBA.

“As the ways fans experience music evolve, the opportunities for our artists multiply,” Muir said in a statement. “Bringing our brand, media and commercial partnerships together under Libby’s leadership will help extend our artists’ reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world’s most influential voices. Libby brings exceptional creative and commercial expertise to the world’s leading music company. She’ll work with our talent, teams and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists.”