JustWatch, which tackles streaming fragmentation, launches own streaming service

Without getting more specific, JustWatch SVP Quentin Carbonell told StreamTV Insider that the service has “a few hundred titles across” its different tiers. JustWatch TV has 30 content partners, including Paramount and New Regency, globally and plans to add more.

Streaming service aims to drive ad business

The JustWatch Group aims for the new streaming service to fuel its advertising business and called it a “logical addition” to the streaming guide.

“[JustWatchTV] will provide even deeper audience data and insights for JustWatch Media, the group’s campaign planning and buying service for film marketing campaigns across digital platforms like YouTube, Meta, and TikTok for studios, distributors, streamers, and media agencies,” the announcement said.

JustWatch Group’s advertising business already leverages first-party audience data from the JustWatch streaming guide for ads for studios, distributors, streaming services, and media. JustWatch Group says the streaming guide has 50 million customers.

“From the beginning, our vision was to create a single platform that directs fans to all of their entertainment options in one place,” David Croyé, founder and CEO of JustWatch Group, said in a statement. “JustWatch TV will help fill in the gaps and will make it easier for the massive JustWatch audience to discover and watch great movies and series, including those hard-to-find titles, right from the app itself.”

JustWatch TV aims to have 100 million monthly users “in the years to come,” Carbonell told StreamTV Insider.