I've made over £20,000 on Vinted, I know exactly which brands make the most money and what doesn't sell. Here are the 7 labels that bring in the biggest sales - and the mistakes to avoid at all costs

'I'm going to sell it on Vinted, I'm going to be minted' is now a well-known lyric amongst the younger generation after going viral on TikTok. 

And whilst I don't recommend trusting everything on the social media platform, that phrase, at least in my experience, is very much true.

Over the years I’ve made more than £20,000 on the digital marketplace, firstly selling my family's pre-loved clothes, then sourcing items specifically to list on the app for a profit. 

But a word to the wise – in the same way trends change each season, so too do the brands that sell well on Vinted. 

Not so long ago Converse were one of my biggest sellers – I’d pick up any and every pair of Converse All Star Hi Tops, but now, they don't make nearly as much money for me. The same can be said about luxury British label ME+EM.

Where once anything from the brand would fly off my digital sales rack as soon as it was listed, it now hangs around like a bad odour I just can't quite shift. I have found myself in a similar situation with certain items from & Other Stories, Nobody’s Child and Never Fully Dressed.

There is no doubt an argument that rather than the brands' popularity diminishing on the marketplace, the second-hand selling market had instead reached saturation point.

But with Vinted now letting UK sellers reach buyers in the US and Australia, there are even more potential eyes than ever on your listings. So, if you're planning a season clear-out of your wardrobe, these are the brands I've found consistently deliver when it comes to resale value...

'Over the years I’ve made over £20,000 selling my family’s pre-loved clothes, as well as items sourced specifically to flip for profit,' said Darryl Hannah Baker 

Adidas

While Nike recently topped a poll by VintAnalytics on the best Vinted sales, Adidas, which came in second, fares better for me. Not everything from the brand with three stripes sells well but track tops and trousers, jackets and anything with large Adidas Trefoil branding sells quickly. 

The sportswear giant has been having a moment in the sun for a few years, and each season it seems to get cooler and cooler – Oasis partnering with the label for the band’s 2025 comeback tour only cemented this fact. 

I am always on the lookout for retro-looking pieces which I know I can list and shift quickly.

Zara

Zara is a tricky one because it has to be the 'right kind' of Zara. There are certain styles that are referred to as 'blogger' pieces, which means they went viral in some way. 

Think Instagram-worthy outfits and you’ll start to get an idea. My own sold examples include a black blazer with a huge satin pink bow across the back (very 'blogger'), a slouchy crochet jumper and an animal print co-ord.  Zara ranked at number three in the VintAnalytics list.

Marks & Spencer

'Looking at my own sales, I have amazing success with Marks & Spencer co-ords; I recently sold a red skirt and top combo I’d paid £6 for £35 in under an hour,' revealed Darryl

Universally agreed by professional and amateur resellers alike, the British high street staple is always a winner. 

Whether it’s vintage St. Michael, contemporary M&S or Per Una pieces, shoppers consistently want items from Marks & Sparks. 

Looking at my own sales, I have amazing success with Marks & Spencer co-ords; I recently sold a red skirt and top combo I’d paid £6 for £35 in under an hour.

Helmut Lang

'The best piece of advice I can give to you is to check eBay sold comparison prices,' said the Vinted seller

I'll admit, this may seem like a random one. Helmut Lang is a luxury label which typically shows at New York Fashion Week. 

Despite its high-end credentials, I’ve found Helmut Lang numerous times over the years and it always sells in record time. 

Last month, I picked up a pair of men’s jeans for £1 at a car boot sale and despite having a purple ink stain that I couldn’t remove they sold for £25 in a matter of hours.

Arket

The Swedish lifestyle brand, which is an offshoot of H&M, is a good under-the-radar brand to look out for at car boot sales and charity shops. 

Known for its Scandi-style – think minimalist chic – buyers are happy to pay a little more for Arket knits. 

More basic items like T-shirts sell too, but for a lot less than sweaters and jumpers, so be mindful of this when sourcing.

Toast

My eyes are always scanning for Toast when in a charity shop. I’d never heard of the Welsh-founded label before I started to follow pre-loved content on social media, but I quickly realised what a gold mine it was. 

Toast is one of those brands that 'catch fire' on Vinted – getting an avalanche of likes and selling within 24 hours. 

It’s another minimalist but effortlessly cool label and if you see it I strongly suggest grabbing the item as soon as possible. I feel a pang of envy any time I see another content creator has stumbled upon Toast in the wild.

Trainers 

It will come as no surprise that preloved trainers take up a large slice of the second-hand market. 

I spoke to a sneaker reseller for his best-ranking brands; Asics, Hoka, On Cloud and Nike running/trail models have been the biggest sellers so far in 2026, but The North Face is also seeing steady growth as the year goes on.

Workwear brands like Carhartt and Dickies and outdoor labels like Berghaus and Mountain Equipment also consistently sell well, especially when you’re buying seasonal offerings; fleeces and jackets for this time of year. For gym brands, Lululemon performs the best by far.

The mistakes to avoid on Vinted

Selling on Vinted isn’t a foolproof way to make money. I’ve listed some easy pitfalls to avoid below...

Sold comparisons 

Thinking of trying to make a profit with Vinted? You must check eBay sold comparison prices. This isn’t live listing prices, but what items have sold for. Just because someone is asking £50, does not mean they are going to get it. 

Use the search bar on eBay when researching prices, and filter results to ‘sold’ and you’ll get an accurate idea of what something is worth.

The price is right  

Which leads nicely on to the next tip; price it right and your stuff has more chance of selling. Don’t be greedy.

It gets trickier when it’s your own stuff, because often you’ll be more defensive about its worth because they’ll be a personal attachment. 

An item is only ever worth what someone is willing to pay, remember that. A top tip: if something doesn’t sell in the first week, take the listing down and re-upload with a lower price.

Brand blindness  

By far the biggest mistake you can make is to blindly buy based on brand alone. Not all clothes are created equal, and items still need to fit into what’s currently in fashion. 

Take jeans; super skinny cuts are not currently in style and will be harder sell no matter the brand. Do people still wear them? Or course. But buyers are searching for baggier styles when they open Vinted.

Seasonal options

Currently Y2K and whimsy styles are in but that doesn’t mean they will be a season from now. 

We’ve moved into autumn and winter in the UK and this will be reflected in people’s buying habits. Pay attention to key calendar dates too like Halloween, Christmas and even Valentine’s Day.

Have you thought about tax? 

Paying tax boils down to whether you're trading or just having a clear-out. In Britain, HMRC counts trading as buying things specifically to sell for profit. The good news is you get a £1,000 trading allowance each tax year (6 April – 5 April the following year). 

This is turnover not profit, so as long as your total sales stay under £1,000 in a year, you don't need to tell HMRC. As soon you cross that £1,000 threshold you need to declare it via Self Assessment. 

Vinted, eBay and Depop share seller information with HMRC either when you complete 30 or more sales or when your earnings exceed £1,700.

When it comes to selling your own items, whether it’s clothes, toys or any other unwanted clutter from around the house, this isn't considered trading which means it doesn't come under the the £1,000 limit and you don't need to worry about income tax.