Automakers sign US$147m in deals at German show

Taiwanese auto parts and accessory makers signed US$147 million in business deals while participating in Automechanika Frankfurt held over the weekend, the Ministry of Economic Affairs said yesterday.

About 324 Taiwanese auto parts and accessory suppliers, including manufacturers of car door handles, bumpers, metal components and automotive electronics, took part in the Frankfurt trade exhibition, demonstrating Taiwan’s innovation and research and development capabilities at the Taiwan Pavilion, the ministry said in a statement.

The Taiwan Pavilion showcased Taiwan’s comprehensive automotive parts supply chain and industrial strength through immersive concept cars and smart maintenance scenarios. It featured a “Digital Zone,” business meeting and product display areas, and product launches aimed at connecting Taiwanese businesses with international buyers, the ministry said.

Visitors browse items displayed at the Taiwan Pavilion during the Automechanika Frankfurt exhibition in Germany on Sept. 8.

Photo courtesy of the Ministry of Economic Affairs

The five-day exhibition attracted 1,970 potential buyers and visitors to the Taiwan Pavilion and generated deals worth US$147 million, it said.

In addition, the Taiwan Pavilion invited Aumovio, a German autonomous driving systems supplier, and the European Association of Automotive Suppliers to hold a session on industry trends, discussing developments in the automotive industry and green solutions in response to the EU’s Carbon Border Adjustment Mechanism, the ministry said.

The Taiwan Pavilion promoted Taiwanese products through short videos produced by influencers and held a “Taiwan Night” on the exhibition’s opening day, where 350 international buyers and representatives of automotive industry associations met with Taiwanese firms to exchange ideas and discuss cross-border cooperation, it said.

The EU is the second-largest buyer of Taiwan-made auto parts and accessories, ministry data showed.

The ministry said that with the global auto industry accelerating its digital transformation and the European market emphasizing high-quality, innovative and sustainable products, Taiwan should cooperate with Europe on auto component and automotive electronics development as well as aftermarket services.

The ministry said that the government would allocate funds to send trade delegations to international shows, while inviting potential foreign buyers here to meet Taiwanese suppliers, strike deals and expand their reach overseas.