Harper Beckham, 15, faces trademark battle in her bid to crack the US market with her beauty brand

Published: 10:19 BST, 16 October 2026 | Updated: 10:20 BST, 16 October 2026

Harper Beckham is facing a setback in her bid to crack the US market with her beauty brand, Harlo by Harper.

Victoria and David's 15-year-old daughter has been told that she can't trademark the name in America because a firm selling dietary supplements has already registered the name Harlo.

Harper originally applied to the US Patent and Trademark Office to ringfence the brand Harlo by Harper.

But a ruling by the US Patent and Trademark Office revealed: 'Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 7559409.

'Here, applicant's mark, HARLO BY HARPER, is confusingly similar to the registered mark, HARLO, because the marks share identical wording and convey the same overall commercial impression.

'Moreover, the additional wording in applicant's mark BY HARPER does not distinguish the marks. Consumers are generally more inclined to focus on and remember the first word, prefix, or syllable in a mark.

Harper Beckham, 15, is facing a setback in her bid to crack the US market with her beauty brand, Harlo by Harper

Victoria and David's daughter has been told that she can't trademark the name in America because a firm selling dietary supplements has already registered the name Harlo

'Because the marks are similar and the goods and/or services are related, there is a likelihood of confusion as to the source of applicant's goods and/or services, and registration is refused pursuant to Section 2(d) of the Trademark Act.

'Although applicant's mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in support of registration.'

However, Harper has had better luck in the UK because bosses at the government's Intellectual Property Office have rubber-stamped her Harlo by Harper application.

The plan is to launch her skincare for teenagers brand, Harlo by Harper, at some point towards the second half of next year, likely after Harper sits her GCSEs in May and June. She turns 16 in July. 

The applications have been made by Project Seven US Inc, a company controlled by her famous parents.

Harper's middle name is Seven – a nod to dad David's iconic shirt number for Manchester United and England. It also reflects the fact she weighed 7lb at birth and was born in July.

The teen has already completed her first photoshoot for the brand, while Victoria has previously predicted her daughter will become 'a beauty mogul'.

Speaking on a podcast in May, Victoria said: 'She loves make-up and skincare. She has really struggled with her skin.

The company, which uses daughter Harper's initial and the numeral '7' as her middle name is Seven, was set up in October 2024 when she was 13 years old (pictured together June 2026)

'Harper loves to go shopping and make-up shopping, and that's such a nice feeling that we can do that together.'

Beauty and fashion entrepreneur Victoria has already poured more than $3million (£2.3million) into launching daughter Harper's skincare brand.

That figure is revealed in the first ever accounts filed by H7B Ltd, a company set up by Victoria and Oliver Shipton, who works with her at her profitable make-up and skincare firm Victoria Beckham Beauty.

H7B, which is a play on her full name Harper Seven Beckham, was set up in October 2024 when she was 13 years old.