My go-to high street brand for joyful occasionwear – and Kendall Jenner's a fan too

I’ve never mastered the art of wearing a dress casually (or otherwise). But Never Fully Dressed’s collection makes me want to wear nothing but.

As I write this, I’m wearing my comfortable uniform: a ribbed white T-shirt, vintage Adidas shorts, and ballet flats. It stands to reason I'd like the easy-breezy nature of a dress, but I often struggle to find something that feels wearable. Enter Never Fully Dressed – the everyday woman’s go-to.

Even Kendall Jenner’s a fan – the model wore the brand’s famous boobs T-shirt a few years back. And forget endlessly discussing outfits ahead of every social event, as Never Fully Dressed’s new outfit-building chatbot is designed to find exactly what you’re looking for, be it wedding guest attire, work-do, or holiday dinner outfit.

One thing to note is that the NFD chatbot needs a lot of direction – I had to remind it more than once that I wanted something more neutral and less statement-making – though it eventually gets the memo. But hey, maybe it wants to get me out of my monochromatic comfort zone. That’s no bad thing.

Never Fully Dressed Black Poppy Spot Aria Mesh Dress

Never Fully Dressed

This Aria dress is an instant eye-catcher. The first to jump out to me on the NFD site, this dress is defined by the vibrant contrast between its red poppies and monochromatic polka dot background. Sheer and elegant, this is an instant winner for me.

Never Fully Dressed Cobalt Mini Sophie Dress

Never Fully Dressed

Reader, I’ll be honest: I’ve just ordered this (the Sophie mini dress) for a wedding I have next August. With its cowl neck (and back), this draped mini is easily elegant and timelessly flattering. Just add strappy heels.

Never Fully Dressed Chocolate Deer Aria Mesh Dress

Never Fully Dressed

Deer print is fast overtaking leopard print in the animal-pattern stakes. Taking on a brown-and-blue colourway, the deer print takes centre stage on the Aria dress, alongside a mesh construction and ankle-skimming cut.

Never Fully Dressed Pink Olivia Dress

Never Fully Dressed

This might just be the ultimate wedding guest dress. Wearable throughout warmer seasons (and winter seasons if you’re good at tactical layering), this soft pink satin Olivia dress is eye-catching and effortlessly feminine.

Never Fully Dressed Black Tilly Dress with Gold Fleck

Never Fully Dressed

Everyone knows the power of an LBD (little black dress to the layman). Cut from a flattering and classic black plissé base, this Tilly dress is set apart thanks to its gold fleck polka dot detailing