GKB sets record for largest number of children joining gut health programme

KUALA LUMPUR: A large number of children took part in a gut health awareness programme organised by GK Bio International Sdn Bhd (GKB), earning the company a place in the Malaysia Book of Records. 

The achievement was recognised under the category 'Largest Children Participation in Gut Health Awareness Programme'.

The record was set during Zoo Builders, a five-day interactive educational event held from Nov 5 to 9 at Sunway Pyramid, Selangor.

The initiative reflects GKB's commitment to promoting preventive healthcare and encouraging healthier lifestyle habits from an early age.

HANDS-ON LEARNING

Through interactive learning stations, children were introduced to the importance of maintaining good digestive health, making balanced food choices and drinking sufficient water every day.

One of the main attractions was the Builder Base station, which served as the official participation checkpoint for the Malaysia Book of Records achievement.

At the station, children selected their usual daily water intake levels before taking part in a food selection activity. They then created their own meal plates using food props based on their eating habits.

GKB consultants introduced the Health Ministry's Suku-Suku Separuh concept, which encourages balanced meals comprising one-quarter grains or carbohydrates, one-quarter protein and half vegetables and fruits.

The children were also introduced to the Bristol Stool Chart through age-appropriate explanations. This helped them understand how stool appearance can provide useful clues about digestive health. 

The activities were designed to turn health information into practical lessons that children could understand and apply in their daily lives.

Beyond the educational component, Zoo Builders featured three other activity stations.

These included Builder Supply Point, where families could explore GKB's health and wellness products; Builder Portrait, a dedicated photo area; and Builder Reward, where children who completed the activities could collect complimentary tokens and take part in lucky spin and gashapon games.

ENCOURAGING HEALTHIER HABITS

GKB said the initiative was part of its broader effort to bridge the gap between scientific health knowledge and everyday living.

The company believes that developing an understanding of gut health during childhood can help children adopt healthier habits as they grow older.

As a science-driven health and wellness company, GKB specialises in probiotics, medicinal fungi, functional ingredients and innovative health solutions.

It is supported by more than 150 research and development professionals, including food technologists, pharmacists and dietitians, and offers more than 30 product lines.

Its products are distributed through more than 3,000 retail outlets, hospitals and clinics nationwide. The company also has an expanding presence in Singapore and Brunei.

Through initiatives such as Zoo Builders, GKB aims to encourage families to take a more proactive approach to preventive healthcare.

The programme reinforces the importance of balanced nutrition, adequate hydration and everyday wellness.