SM Active welcomes every Filipino to an active lifestyle at SM Supermalls

More Filipinos of all ages can embrace an active lifestyle with SM Active

AT A GLANCE

• SM Supermalls is launching SM Active, a unified brand aimed at promoting active living among Filipinos by integrating sports and wellness facilities, tournaments, and community events.
• The initiative features a wide range of facilities, including pickleball courts and bowling lanes, and aims to make active living accessible and inclusive for all Filipinos.

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Editor’s note: This press release is sponsored by SM Supermalls and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

For years, SM Supermalls has brought sports and wellness closer to every Filipino through its facilities, tournaments, and community events. As more Filipinos embrace an active lifestyle, SM Supermalls is broadening its quest of providing more opportunities and spaces to stay fit. SM Supermalls is opening a new chapter by bringing its efforts together under one brand: SM Active.

Evolving from SM Active Hub, SM Active is SM Supermalls’ broader vision to make active living part of everyday life for more Filipinos. Through SM Active, individuals and communities will experience a more integrated active ecosystem, making their experiences more meaningful and memorable. 

Operating within the SM Ecosystem, SM Active brings together its facilities, sports and wellness offerings, and corporate partners. By leveraging SM Supermalls’ vast network, SM Active creates more opportunities to keep active and build stronger connections.

“For over 30 years, SM has invested in spaces and experiences that encourage Filipinos to move, play, and connect. Through SM Active, we are bringing these strengths together under one brand with a simple goal: to make active living more accessible, inclusive, and part of everyday life for communities across the country. As we continue to grow our ecosystem of facilities, partners, and programs, SM Active aims to become every Filipino’s gateway to a healthier and more active lifestyle,” said Steven Tan, SM Supermalls president.

Through SM Active, SM Supermalls is looking to bring more communities together by leveraging its nationwide footprint, deep partnerships, and quality facilities nationwide. SM Active is more than just a wellness initiative. It is SM Supermalls’ long-term pledge to empower more Filipinos to stay active and healthy. 

Whether you’re just starting an active lifestyle or looking to level up, SM Active offers a wide range of facilities and events to keep you moving.  With the country’s largest network of mall-based sports and active living facilities, SM Active features 108 pickleball courts, 176 bowling lanes, three ice skating rinks, expanding jogging paths, and more developments underway. Beyond providing spaces to play, SM Active brings communities together through regular events, and transforms open areas into vibrant spaces for sports, fitness and wellness.

Together, these offerings have made it easier for newbies, enthusiasts, and experienced athletes to find activities that match their interests. SM Active elevates this experience by uniting the country’s most comprehensive network under one unified brand. 

“SM Supermalls believes that active living should be accessible to everyone. This has been part of our core mission ever since. With SM Active, we are unifying all our programs, experiences, and facilities to reaffirm our commitment to making active living a part of everyday life,” said Tan.