Apple TV Officially Announces Another Price Increase

Published Aug 28, 2026, 1:28 PM EDT

Ryan O'Rourke is a Senior News Writer at Collider with a specific interest in all things adult animation, video game adaptations, and the work of Mike Flanagan. He is also an experienced baseball writer with over six years of articles between multiple outlets, most notably FanSided's CubbiesCrib. Whether it's taking in a baseball game, a new season of Futurama or Castlevania: Nocturne, or playing the latest From Software title, he is always finding ways to show his fandom. When it comes to gaming and anything that takes inspiration from it, he is deeply opinionated on what's going on. Outside of entertainment, he's a graduate of Eureka College with a Bachelor's in Communication where he honed his craft as a writer. Between The IV Leader at Illinois Valley Community College and The Pegasus at Eureka, he spent the majority of his college career publishing articles on everything from politics to campus happenings and, of course, entertainment for the student body. Those principles he learned covering the 2020 election, Palestine, and so much more are brought here to Collider, where he has gleefully written on everything from the SAG-AFTRA and WGA strikes to Nathan Lane baby-birding sewer boys.

Sign in to your Collider account

This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.

Audiences are living firmly in the middle of the streaming inflation era. Price hikes are about a yearly occurrence for the major entertainment platforms nowadays, with 2026 alone already seeing subscription costs for all of Paramount+, Netflix, YouTube Premium, Prime Video, and Crunchyroll increase. In August alone, Peacock jumped up an extra dollar for its select plan, two dollars for premium with ads, and three for ad-free in anticipation of the NFL and NBA seasons, while ESPN is also set to raise prices next month. Yet another service is now following suit with a fairly hefty hike across the board for U.S. customers.

Effective immediately on August 28, Apple TV will see its monthly rates rise to $14.99, up from $12.99, while its yearly cost will go from $99 to $119. That hike comes almost exactly one year after a three-dollar increase last August, meaning the streaming subscription has effectively risen by 50% over the past year. New customers will have to pay this new number right away if they want to get access to series like Severance and Slow Horses, but current subscribers will be given roughly a one-month notice before the change is reflected on their bill.

Cast

• 

  Mayor Tom Loftis

• 

  Wyck