These Shops and Organizations Are Making Solidarity Their Business

The Latino community has faced violent ICE raids and harsh rhetoric from the Trump administration. But these businesses are fighting back by giving back, raising money to benefit immigrants and fellow Latinos, and creating a space for the community as they show their unwavering Latin pride.

“There’s a lot of power in feeling joy and being able to be with community and show people that they can’t take all that joy and happiness away from us,” says Atziri Peña, founder of the Los Angeles-based brand Barrio Drive.

Below, we’ve highlighted businesses from across the country who have remained resilient and supported their Latin communities.

• Barrio Drive

  

  Yajahira and Atziri Peña launched Barrio Drive back in 2017 as a way to celebrate their Latin community. Since then, the L.A-based brand has also become a platform for the Peña sisters to share their own immigrant stories. “Barrio Drive is a reflection of my identity as someone who’s queer and undocumented,” Atziria tells RS. “A lot of the work just comes from survival.” Since 2020, the apparel and accessories brand has released brightly hued collections with 100 percent of proceeds going toward their DACA (Deferred Action for Childhood Arrivals) fund. “We use the profits from that merch to be able to pay for other people’s DACA renewals,” Peña says. “Right now it’s just  renewals because you can’t apply for DACA as a new applicant.” Since Trump first took office, he has tried to end the Obama-era program, and his immigration policies have complicated the program’s protections against deportation.

  In recent years, Barrio Drive has created new designs, incorporating popular slogans like “Abolish ICE,” “Chinga La Migra,” and the important reminder, “No Human Being Is Illegal.” The brand has used these collections as part of workshops and fundraisers to support those affected by ICE raids. “It’s important for me to be able to support that community in different ways,” says Peña.

• Trenzas Amigas

  

  In 2025, Krystal Ramírez was feeling hopeless as she watched ICE target her community in California. That’s when she came up with Trenza Amigas, a hair braiding pop-up that focuses on raising funds for those affected by the raids. “Something that came to mind was braids, which show resistance and empowerment. I took the braiding and put it into this initiative of braids against raids,” Ramírez tells Rolling Stone. “But also we’re learning about our culture because this is a lost tradition that many of us don’t practice anymore,” the Santa Ana native adds.

  She’s been braiding hair her whole life after learning the practice from her grandmother. Since Trenza Amigas’ first hair braiding event at a No Kings protest last June, the organization has hosted 33 pop-up events, braiding nearly 5,000 girls, and raising over $10,000 in aid. “Every girl that sits in my chair, honestly, we become friends, hence the name,” Ramírez says. “We all connect. We’re all here for the same thing, fighting for the same reason.”

• Mil Mundos

  

  Founded by Cuban-American Maria Herron in 2018, Mil Mundos is a bookstore in Bushwick, Brooklyn dedicated to fostering the Latinx community in the neighborhood, along with other minority groups that lived in the area prior to the gentrification of Myrtle Ave. Since then, Herron has built a collective of nearly 20 team members that help the store continue its mission of catering to the local community. The shop particularly prides itself in its varied Spanish-language book selection aimed at the Bushwick residents whose first language is Spanish.

  In 2021, the bookstore launched their sister organization, a nonprofit called Mil Mundos en Común “in response to pre-existing issues in the community further exacerbated by the COVID-19 pandemic,” per their website. With Mil Mundos en Común, the collective provides essential goods, free books, free English lessons for Spanish speakers, and accessible community internet. As community members in New York have become affected by ICE raids, Mil Mundos has continuously showed up as a community space, and even helped raise funds for those affected by raids and deportations.

• Cultura Chocolate

  

  Damaris Ronkanen founded Cultura Chocolate back in 2016 as a “bean-to-bar chocolate-making company and community cafe” with the idea to showcase her Mexican roots and culture. Four years later, Ronkanen opened the first Cultura Chocolate brick and mortar store in Denver, Colorado. But the cafe is more than just a place to grab a sweet treat; it’s also become a community organizing space for Hecho en Westwood, a collective of small local businesses that Ronkanen also launched in 2020. Since then, Cultura Chocolate and Hecho en Westwood has hosted community-building events for local Latinos and raised money for nonprofit organizations helping asylum seekers with proceeds from their “Chinga la Migra” bandanas and chocolate beverage sales.

• Hija de Tu Madre

  

  As a Latina lifestyle brand, Hija de Tu Madre is on a mission to show how amazing it is to be Latina with unique apparel and accessories that celebrate Latin culture without feeling corny. Patty Delgado founded the brand in 2016 after Donald Trump was elected as president. “The election made me want to create a space for this new generation,” the Los Angeles-based founder tells RS.

  In 2023, Delgado was inspired by the term “nepo baby” to create Hija de Tu Madre’s Immigrant Baby t-shirt. The shirt not only celebrates immigrants but also gives back to migrant communities. Twenty percent of the net profits from the t-shirt sales are donated to Coalition for Humane Immigrant Rights (CHIRLA), a community-based organization dedicated to advocating for immigrant rights through policy change and education. Over three years, Hija de Tu Madre has helped raise thousands of dollars to benefit the Latin community. After the ICE raids began in the U.S., the Immigrant Baby shirt has taken on new significance. “This very simple phrase can mean so much,” Delgado says. “It’s really beautiful to see how people embrace it. They’re so proud and not afraid. That’s what makes it the most special is at a time where people are oftentimes forced to hide out of safety, there’s the people who can speak up and show up.”