Fox Entertainment Global Keys on Content Creators, Microdramas With Diverse Mipcom Slate

Fox Entertainment Global is rolling into Mipcom with a uniquely diverse slate of shows to shop at the annual Cannes programming bazaar.

Creators, Christie Brinkley and microdramas are a big part of the portfolio that Prentiss Fraser, president of Fox Entertainment Global, and her team will represent on the Croisette.

The international distribution group’s activities at the Oct. 12-15 market reflect initiatives for Fox Entertainment back home around creators, microdramas and setting third-party distribution deals for TV shows and movies made by outside producers.

“The schedule for this Mipcom just looks inherently different than it would have 15 years ago,” Fraser tells Variety. “We’ve got a creator cocktail event happening on our stand. We’ve got talent that we’re partnering with and bringing to the market with huge partners like NBC, Lionsgate, Fremantle. A lot of these partnerships that we’ve talked about are actually coming to life at the market. It feels really exciting.”

Fox Entertainment has set out on a quest to bring scale to the production and monetization of creator-made content — working with digital natives in their natural realms of YouTube, TikTok, Instagram et al. through the Fox Creator Studios arm, headed by Billy Parks.

As such, Fraser is shopping a package of creator-made content that has been formatted as episodes for sale to international buyers. Among the hot prospects in that bunch is “Read the Room,” a sketch comedy from star Canadian creator Josh Richards.

“Billy Parks has put together through his new studio a very interesting slate that spans a traditional lifestyle show, cooking series, stand-up comedy, sketch comedy,” Fraser says.

She notes that Richards has been a magnet for other bright lights of the creator economy that connect with entertainment. “They bring in all of their friends and their cohort to make their projects even more rich, which just adds to the fun,” Fraser says. (To wit: red-hot “Obsession” helmer Curry Barker makes a cameo in “Read the Room.”)

Under the direction of Fox Entertainment president Rob Wade, Fox has also embraced the vertical media marketplace. The company set a deal last October with Holywater, parent company of the MyDrama and MyMuse vertical media apps, to produce 200 microdramas over two years. In January, it struck a deal with YouTube star Dhar Mann for 40 scripted microdramas.

The microdrama productions are also being formatted for more traditional TV sales and viewing.
“We’re looking at them as a TV movie,” Fraser says. “You’ve got 70 to 90 minutes’ worth of programming, and then obviously it has the chapters embedded in.”

Supermodel Brinkley is taking a look back at her life in front of and behind the camera with “The Christie Brinkley Story,” a three-part documentary series. Fox Global and the Fox Nation streamer acquired key rights to the docuseries produced by Lionsgate Studios. That’s a prime example of the patchwork quilt of producers, platforms and distributors that drive content deals these days — and no two are the same, Fraser adds.

A business environment that demands creativity and entrepreneurial thinking is a good match for Fox Global, which relaunched the company’s international sales operation in 2022 following the 2019 sale of 21st Century Fox to Disney. Fraser was named president in April 2025. The appointment brought her back to Fox, where she worked in international content sales for five years before she moved to Fifth Season in 2019.

“We have a brand-new, highly skilled and energetic sales team who are rip-raring to go,” Fraser says of the Fox Global sales corps. “They are excited about building a studio for the future, and they are excited about getting out there and working to build this division. That kind of opportunity to work at a distribution company within an established organization just doesn’t exist anywhere.”