Newell Brands names Guillermo Beade as chief operating officer to lead global marketing, sales and supply chain

Newell Brands (NWL) has appointed Guillermo Beade as Chief Operating Officer, effective October 26, 2026. Beade will report to Chris Peterson, President and Chief Executive Officer, and will join Newell’s Executive Committee.

The company said he will have enterprise accountability for central marketing, sales and supply chain functions globally and will focus on building connectivity across those functions and developing global structure, systems, technology, processes and talent.

Mr. Beade is a seasoned global CPG executive and has more than 30 years of leadership experience at SC Johnson, PepsiCo, and Unilever. He has led multibillion-dollar businesses across North America, Latin America, Europe, Africa, and the Middle East, with a proven record of accelerating commercial performance, maintaining operational discipline, and driving organizational transformation.