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Wednesday, October 14, 2026

Bath & Body Works’ Bewitching ‘Hex Appeal’ $13 Perfume Is Out Now

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BBW Hex Appeal Drops MAIN.jpgE! Illustration/Bath & Body Works

Bath & Body Works has conjured up a potion perfume made for the modern witch! Meet Hex Appeal, a small batch scent that's just $12.95, and only sticking around for a limited time.

It's part of the brand's new Drops program. Think of it as a curated selection of what's fresh, new, and ultra-limited edition. We already saw the last few perfumes (in yummy scents: Angel Hair Chocolate, Strawberry Dubai Chewy Cookie and Japanese Cheesecake) fly off the site super fast, and we expect this to do the same!

Get to know the notes of the new scent, which comes packaged in a signature Hype Lab atomizer glass bottle:

  • Top notes: cardamom, smoldering cinnamon, pink pepper
  • Heart notes: orchid, black velvet petunia, blooming moonflower
  • Base notes: incense, moon-kissed tonka

Basically it's the perfect Halloween scent, but we have a feeling you'll be wanting to use this beyond the holiday.

Act fast, scroll down and shop now! This perfume won't be sticking around for very long.

Hex Appeal Perfume Mist

You don't need to cast a spell to summon up this perfume mist, just fast fingers to hit 'checkout.' Made in a small batch in New Albany, Ohio, this scent is elevated, chic, and totally witchy.

Shop More Drops

You can also enjoy first access to the Cypress + Cedar scent!

Cypress + Cedar 4-Wick Candle

You'll want to leave this vessel out as part of your holiday decor long after you've finished burning it. Inspired by the richness of the season, notes include: pine, crisp orchard air, tonka bean, spruce sap, cedarwood and amber.

Cypress + Cedar Single Wick Candle

Warm and woodsy, enjoy a single wick variety of this scent in a smaller ceramic jar.

Evergreen Ceramic Reed Vessel

Festive and fun, this is the perfect vessel to elevate the brand's fragrance-infused liquidless reeds.

Cypress + Cedar Fragrance-Infused Liquidless Reeds

Place these liquidless reeds into the tree vessel to fill your space with the same delicious cypress and cedar scent.

Looking to keep your red hair vibrant? These glosses & glazes will help.

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The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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