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Friday, October 16, 2026

Bogg Is Moving Beyond Their Signature Beach Bag – Meet the New GO TOTE

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Bogg Go MAIN.jpgE! Illustration/Bogg

Bogg just unveiled their biggest product innovation yet! Say hello to GO TOTE, an expansion beyond their signature silhouette that you'll want to take anywhere and everywhere.

Available in three sizes (Go Big, Go Tote, Go Little) and four signature colors (Cafe Au Lait, Blush-Worthy, L.B.D Black, Plum Pudding), this new zip-top tote has so many of the features you love about Bogg's classic bags, but in a softer shape for everyday.

Just like their other bags, it wipes clean and is ultra-durable, but also has so many more features we're loving already:

  • Wear it as a crossbody or carry by the top handle. The Go Big and Go Tote also have a short grab handle.
  • The brand's signature tip-proof EVA base helps it sit up wherever you sit it down.
  • Smart storage solutions include phone, water bottle and front zip pockets. Plus the Go tote and Go Big have laptop pockets.
  • Traveling? Go Tote and Go Big both easily slide over a suitcase handle.

Go Tote - 20L

Perfect for weekdays, heading to the gym or office, this comfortably holds one outfit and shoes in the main compartment, plus a laptop.

Go Tote (Go Little) - 6L

This holds all the essentials (wallet, phone, keys) for errands, nights out and travel days.

Go Tote (Go Big)

Ideal for weekend trips, this carry-on sized version has an opening on the bottom for keeping shoes (or anything else) separate.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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