ATP’s 2026 central partnership revenue rose by 49 per cent

File Photo: ATP chairman Andrea Gaudenzi’s tenure has coincided with strong commercial growth for the men’s tour. | Photo Credit: AP

Crossing USD 100 million for the first time, the ATP’s central partnership revenue grew by 49 per cent in 2026, the men’s tour said on Thursday, as it kept building its commercial portfolio through a series of new sponsorship deals.

The jump comes during a period of commercial growth under ATP chairman Andrea Gaudenzi, who was re-elected in February for a third term running through 2028. It also follows the tour’s recent partnership announcement with Swiss private bank Julius Baer.

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The ATP said new agreements with EQT and footwear brand K-Swiss, plus higher spending from existing sponsors, also drove the rise. Central partnership revenue is now more than three times its 2022 level.

“This success is providing benefits across the Tour. Many of our central partnerships include on-site rights at ATP tournaments, and more than 70 per cent of partnership revenues are paid to tournaments for the rights and activation they provide to our partners,” ATP Chief Business Officer Daniele Sano said.

Earlier this week, Julius Baer was named the ATP’s first Official Wealth Management Partner and the first Official Partner of the ATP Coaches Programme, which supports about 230 coaches at present. The deal includes activation at five ATP tournaments across three continents from 2027.