Dark Siren Hair Took Over the VMAs—& It Might Be Fall’s Biggest Trend

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Dressing as a sexy siren for the office is so last year. This fall, it's all about the dark siren hair. During MTV's Video Music Awards, we saw cool-toned black and very dark brown hair dominate the blue carpet. Celebrities including Charli XCX, Ella Bright, Rei Ami, Teyana Taylor, Olandria, and so many more were spotted rocking this trendy hair look. 

Reminiscent of the mythological creatures that lured sailors to their deaths, this look is characterized by very dark hair color. It could be styled in a long and wavy look (that we can easily picture flowing eerily underwater) or in a short pixie that gives a punk-cool vibe. 

So, whether you're thinking of going darker during the colder months or this is your au naturel look you're finally embracing, keep scrolling to learn more about this spooky dark hair. 

• Stars were spotted all over the VMAs blue carpet rocking a dark hair color with loose waves and a cool pixie look that reminds us of a sexy and alluring siren. 
• This look is known as the dark siren hair trend: the perfect shade for the upcoming colder months. 
• The specific shade isn't super important: It ranges from a cool-toned black to a warm-toned dark brown. 

What Is the Dark Siren Hair Trend?

The dark siren hair is the name given to the most recent hair trend we've spotted all over the red (or blue) carpet. Celebrities (and their hair stylists) have opted to go extremely dark in their hair color this fall. This trend is characterized by a cool-toned black or a dark brown shade all over their locks, while the specific hairstyle varies from long, loose waves to short pixies. 

These styles, combined with the trendy dark hair color, give off an effortlessly alluring, mysterious, and sexy quality to your look that is perfect for the colder months ahead. 

Is Dark Brown or Soft Black Hair Best for the Dark Siren Trend?

In general, a dark brown hair color is recommended for those with a warm undertone, and a soft black color is best for those with a cool undertone. When it comes to hair, experimenting can be fun. After all, it all grows back eventually. Still, we'd recommend going to a professional before going darker—especially if you're usually blonde.

Going dark isn't a decision you should take lightly (pun intended). It might take several sessions, months, and even years before your hair can go back to a lighter shade. So, be sure you want to rock the dark siren look! Oh, and don't do black box dye. 

How Do You Maintain a Rich, High-Shine Dark Hair Color?

It can be hard to maintain your dark hair color (especially when your roots are coming in lighter), but it's not impossible. In between salon appointments, we recommend getting products in your routine that keep your color glossy and vivid, while your hair (and scalp) are nourished and hydrated. This could be anything from color-depositing glossing treatments and hair masks to root touch-up sprays and hair fibers. 

Shop Products to Keep & Maintain the Dark Hair Siren Trend:

Editor's Pick

Glaze Supergloss Color Conditioning Gloss

In the shade lustrous ebony, this gloss and color treatment is perfect for those with brown or already-dark virgin hair and delivers semi-permanent pigment and rich hydration for noticeably shinier (and darker) hair that lasts up to 10 washes.

L'Oreal Paris Magic Root Gray Hair Cover Up

In between salon appointments? This cover-up spray promises to conceal your roots (gray or otherwise) with its lightweight formula that dries without smudging, flaking or leaving sticky residue. 

IGK Pitch Black Hair Gloss + Semi-Permanent Color Depositing Mask

In the shade Pitch Black, this gloss and color-depositing mask delivers on deepening the look of dark hair, boosting shine, and refreshing faded color with its conditioning formula full of squalane, meadowfoam oil and prickly pear extract.

Keracolor Color + Clenditioner

In the shade Onyx, this Keracolor product features a keratin-infused formula that cleanses, conditions, strengthens and deposits color into your strands. 

Toppik Hair Building Fibers

Worried about thinning hair? These hair fibers from Toppik promise to instantly fill thinning areas, conceal hair loss and make fine hair look thick and full with its wind-and-rain-proof formula.

OVERTONE Color Depositing Daily Conditioner

In the shade Black Velvet, this color-depositing conditioner enhances your black shade, revitalizes faded color, and maintains vibrancy in your locks.

XMONDO Color Depositing Mask & Glossing Treatment

In the shade Soft Black, this color-depositing mask and glossing treatment from this hair-influencer-founded brand promises to leave your hair with a soft, velvety black tone, a luminous shine, and a conditioned look.

dpHUE Gloss+

This semi-permanent dye in black is perfect if you're looking for a cool-toned very dark brown or natural black finish that will leave your hair shiny, soft, rich, and glossy. 

How We Choose

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