Amit Sadh says ticket sales matter

Amit Sadh is back in the spotlight with 'Pratap', a drama thriller whose trailer has already won over viewers. Playing the title role, he looks set for a promising outing. Ahead of the release, the actor spoke in a recent interview about how he deals with the box office, and whether he keeps track of his films’ collections every day.

Amit Sadh on tracking box office collections

In a chat with Bollywood Hungama, Amit was asked whether he tracks the box office collections of his films daily. He replied, “For sure. Apni film ke liye toh karna hi padega na? If you work in an office, you won’t say, ‘I’ll work whether or not I get my salary’! Of course, you’ll check whether your salary has been credited on the first day of the month. A lot of money is riding on the film. This is a double-edged sword for me right now and also a beautiful moment in my career.

I am at a crossroads, and here I have a chance to come out and bring an interesting kind of storytelling to the audience. I hope they become curious about me, my personality, my past and my present, so that they decide to watch the film in cinemas. So, yes, it will matter.”

Amit Sadh on Instagram followers and box office

The actor further added, "Nowadays, I am told that even Instagram followers matter. Toh yeh toh box office hai yaar! People who cast actors based on Instagram followers, that's their destiny. But box office matters. The producers have to make money for things to move forward. Otherwise, I'll go back in the food chain. Ultimately, what we make has to sell. So, it does matter a lot, especially now."