PM Modi grooves with Gen Z at 'bhajan clubbing' event

Prime Minister Narendra Modi attends 'Bhajan Clubbing' on the occasion of Bharatiya Jana Sangh leader Pandit Deendayal Upadhyaya's birth anniversary, at Deen Dayal Upadhyaya Park in New Delhi on Friday. (DD News)

NEW DELHI: Mixing modern trends with tradition, PM Narendra Modi Friday evening attended a 'bhajan clubbing' at a park named after BJP ideologue Deen Dayal Upadhyay to pay him tributes on his 116th birth anniversary.Attended by a young cohort, whose embrace of bhajan clubbing has made it a big trend, especially among the urban youth, across the country, the event drew praise from Modi."Bhajan Clubbing in Delhi. Spectacular," he said of the event, which saw a live performance by a band.

Bhajan clubbing has a concert-like feel and hosts devotional songs, with its popularity shining a light on the growing traction of religiosity in the younger demography, who has chosen to shape it in its own style.Modi's participation marks his continuous engagement with the Gen Z crowd at a time when his political opponents are trying hard to woo them as well.He had spoken about this at his Mann Ki Baat broadcast in Jan, saying the young generation has adapted devotion to their lifestyle.This mindset has given rise to a new cultural trend, he had said.