Selena Gomez and Demi Lovato Are Inducing Major Nostalgia With Their New Beauty Campaign

Selena Gomez and Demi Lovato have reunited to take fans back in time.

The pair have joined forces for a new campaign for Gomez’s Rare Beauty brand titled “Still Making Each Other Blush” that introduces The Delena: Soft Pinch Blush Bundle, which includes Rare Beauty’s Soft Pinch Liquid Blush in the stars’ respective favorite shades of Hope and Virtue, as well as a Soft Pinch Blush Brush.

Delena, of course, is the joint name fans gave the duo who commonly referred to themselves as “best friends” during the height of their Disney Channel fame in the late 2000s, before they publicly distanced themselves from each other over the years. Gomez and Lovato famously became pals on the set of Barney & Friends as child actors ahead of their respective star-making roles in Disney’s Wizards of Waverly Place and Camp Rock.

The campaign sees the pair pay homage to the movie poster for their 2009 Disney Channel Original Movie Princess Protection Program, in which they co-starred as a princess forced to flee her country and a regular girl now tasked with helping her conceal her identity.

As part of the campaign, the duo released a roughly four-minute clip reminiscent of the vlog-style YouTube videos they routinely made together back in 2008.

In the new video, Gomez and Lovato answer questions, recall their go-to red carpet pose (as pictured above), and lip-sync and dance to “One and the Same,” the song they recorded together for the Princess Protection Program soundtrack.

“I felt like that was our moment when we felt like Avril Lavigne,” Gomez said, reminiscing on the pair’s experience shooting the music video for the track. “We were so into it.”

“And Kelly Clarkson,” Lovato chimed in. “Always Kelly Clarkson.”

In May 2020, Lovato said she wasn’t close with Gomez during a cover story interview with Harper’s Bazaar.

“When you grow up with somebody, you’re always going to have love for them,” Lovato said. “But I’m not friends with her…”

The pair first publicly reunited when Gomez attended a concert on Lovato’s It’s Not That Deep Tour in Orlando in April of this year.

“There have been different chapters throughout our lives, and naturally, friends are in each other’s lives heavily at times, and then sometimes you’re not in constant communication,” Lovato told Elle in a new interview. “But Selena is someone that I’ve always loved and adored. It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together.”

The Delena: Soft Pinch Blush Bundle is currently available on the Rare Beauty website.