Spotify Announces Partnership With Paramount for 2026 VMAs

Spotify has partnered with Paramount as the official music and video partner of the 2026 MTV Video Music Awards, which are set to air on Sunday, Sept. 27.

Starting Friday (Sept. 25), Spotify debuts a curated collection of archival performances spanning more than 40 years of VMAs history. For the first time, Spotify will give fans access to VMAs video content directly on-platform, bringing together decades of iconic performances alongside content around this year’s nominees and select performances from the 2026 VMAs.

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The collaboration will extend the VMAs experience through a dedicated on-platform destination on Spotify. Fans will have access to a curated collection of iconic performances spanning decades, the official MTV VMAs video playlist, and specially curated video and editorial content highlighting nominees across multiple categories. Following the live broadcast, select performances from this year’s show will start to become available to watch on Spotify, giving audiences worldwide another on-platform opportunity to relive the night’s biggest moments.

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The partnership will celebrate Madonna’s opening performance, connecting listeners with her music and other VMAs content on Spotify. Fans can revisit iconic moments from her catalog. Broader marketing and content activations include social capture live from the red carpet, giving fans a closer look at their favorite artists.

Leading into Sunday’s show, fans can also dive deeper through the official MTV VMAs video playlist, editorially curated nominee highlights, a Nirvana Video Vanguard 2026 hub, curation of previous podcast conversations with this year’s nominees, and more. Following the broadcast, select moments from this year’s show will begin rolling out on Spotify.

The destination will be available across mobile, desktop, web and TV, with mobile offering a more interactive experience through editorial commentary, enhanced visual creative and personalized discovery across nominees. How to find the VMAs Destination on Spotify: On mobile, fans can find “VMAs 2026” located on the home page or they can simply search “VMAs” to unlock the feature.

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“MTV and the VMAs have always been at the center of music and culture, and Spotify is uniquely positioned to help us extend the show’s reach beyond the live event,” Lee Sears, president of international markets advertising sales at Paramount, said in a statement. “Together, we’re creating new opportunities for fans to discover and engage with the performances and artists that make the VMAs such an incredible global music moment.”

Sarah Patellos, head of Spotify Music Studios, added: “The VMAs have celebrated the music video as an art form for more than 40 years, and we’re excited to bring that legacy to Spotify. Fans already come to Spotify every day to listen to their favorite artists and increasingly to watch them too, so bringing the VMAs experience to the platform feels really natural. It’s another way for fans to connect with the artists and music they love.”

Hosted by Snoop Dogg, the VMAs will air live from Los Angeles on Sunday, Sept. 27 (7:30-9:30 p.m. ET/4:30-6:30 p.m. PT) on CBS, simulcast on MTV and streaming on Paramount+ (Premium) in the U.S. The show will also be available globally the next day on Paramount+ and MTV.

The VMAs are produced by Gunpowder & Sky. Van Toffler serves as producer. Jesse Ignjatovic of Den of Thieves, Barb Bialkowski and Bruce Gillmer serve as executive producers alongside Barry Barclay and Floris Bauer. Melanie Block serves as co-executive producer and Gary Lanvy as co-producer. Snoop Dogg is executive producer alongside producers Sara Ramaker and Jasmin Ratansi. Jen Proctor is executive talent producer.