The Times of Israel·Israel·Sunday, September 6, 2026 at 08:42 AM

Adidas faces boycott calls over promotion featuring ex-IDF soldier who lost leg in 2021

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Pro-Palestinian activists rage at sportswear company amid false claims that amputee Shalev Biton participated in 'genocide' in Gaza after he posts video lauding single-shoe service The post Adidas faces boycott calls over promotion featuring ex-IDF soldier who lost leg in 2021 ap

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