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Thursday, October 29, 2026

Amazon Ad Revenue Growth Slows in Q3, Ecommerce Giant Undershoots Earnings Estimates

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Amazon saw slowed growth in its advertising revenue in the year’s third quarter, claiming its decision to host Prime Day for most larger countries in the year’s second quarter and a shift in foreign exchange rates contributed to a softer earnings report than Wall Street analysts expected.

Amazon reported $201.9 billion in net sales and a diluted earnings per share of $1.89. Wall Street analysts expected the company to report $202.31 billion in revenue with an EPS of $1.96, according to an analyst consensus compiled by LSEG.

“Our [Amazon Web Services] investment in functionality and infrastructure is working, with over 39% year-over-year revenue growth in Q3 ($184 billion revenue run rate) and projected revenue growth rates of over 40% both in 2027 and in 2028,” said Andy Jassy, President and CEO, Amazon. “Our broader selection and speedier delivery are helping us capture more retail market segment share with improving margins, and our newer businesses, ranging from Grocery to Pharmacy to Amazon Leo to Zoox are progressing encouragingly. There has never been a trillion dollar revenue business, and we may have two of them in the next 5-10 years.”

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