Salesforce to acquire Braze in a $5.66 billion deal
A logo of Salesforce is seen at its exhibition space, at the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France June 16, 2022. REUTERS/Benoit Tessier
20 Oct 2026 08:09PM (Updated: 20 Oct 2026 08:19PM)
Oct 20 : Salesforce said on Tuesday it would acquire customer engagement platform Braze for about $5.66 billion.
The customer relationship management platform's shares fell 2.6 per cent in premarket trading.
Braze Class A shareholders will receive $47.50 in cash per share, under the terms of the agreement.
The deal is expected to close in Salesforce's fiscal year 2028, subject to approval by Braze shareholders and regulators.
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