Haaland Takes Legal Action Against Norwegian Air Over Alleged World Cup Advert

Manchester City star Erling Haaland has taken legal action against Norwegian Air Shuttle, filing a formal lawsuit over an alleged social media advertisement published during the FIFA World Cup.

The dispute centers on a promotional post where the airline digitally edited an aircraft to feature blonde hair tied into a trademark ponytail, accompanied by the caption: “We’ve never looked more Norwegian.”

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Haaland’s legal representatives argue that the campaign constituted an unauthorized, commercial exploitation of the striker’s distinct identity and personal brand characteristics to market flight tickets.

Haaland’s lawyer, Thomas Hagen, confirmed that the lawsuit was filed on behalf of the player and York Promotions Limited, targeting the unlawful use of his recognizable features.

Norwegian Air expressed surprise at the move, stating the post was merely intended as a lighthearted, spontaneous show of support for the national team during the tournament.

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Although the airline subsequently removed the post, they voiced regret that their backing of national sports heroes was met with a lawsuit.

An initial judicial meeting between the legal teams is scheduled at the Oslo District Court, with the case set to test the boundaries of player image rights and digital marketing trends

Austin Akhilomen is a passionate sports content writer with a strong interest in football. He is a fan of the Super Eagles of Nigeria and Chelsea, and he enjoys following the teams, players, and competitions that make the sport exciting. Austin writes sports news, match reports, and football content to keep readers informed about the latest developments in the sporting world. His passion for sports also drives his aim to promote the game and connect football fans across the globe. Through his work with Complete Sports, Austin shares engaging sports content with readers and brings his love for football into every story he writes.