Billboard Pro Subscribers Can Get a 15% Discount on an ADE 2026 Pro Pass

ADE, the world’s largest dance music industry gathering, is just weeks away from happening in Amsterdam.

With 2026 marking ADE’s 30-year anniversary, organizers have put together a massive program of panels, parties and other events for industry folks and fans alike. Billboard Pro subscribers looking to get in on the action can get 15% off the price of an ADE 2026 Pro Pass using the promo ADE26-BILLBOARD15 when checking out on the ADE ticketing site.

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The Pro Pass offers entry to a whirlwind of panels and discussions featuring industry leaders from labels, DSPs, festivals, party brands and management, with reps from companies including Spotify, AEG Rocky Mountains, Helix, Sony, Monstercat, Believe, Beatport, The Orchard and many more all on the program schedule.

Highlights of the 2026 program include a presentation on breaking independent talent by SoundCloud, Google DeepMind on the future of music in the AI era, Believe founder and CEO Denis Ladegaillerie on artist development, manager Troy Carter on next-generation artist management and execs from Warner Music on the future of music and publishing. There will also be an artist roundtable on AI featuring Boys Noize, BT, Dave Clarke, Mathame and Portrait XO, and a presentation on 30 years of ADE with key figures from the event’s history, including its current managing director Jan-Willem van de Ven.

See the complete ADE 2026 Pro Program here.

Along with these events, ADE will again feature a huge number of parties, festivals and sets, with artists including Eric Prydz, Jean-Michel Jarre, Âme, Mochakk, Miss Monique, Armin van Buuren and roughly 1,500 other DJs and producers all descending upon the Dutch capital for the event.